Metrics used to measure mobile marketing success in U.S. companies 2014

The statistic presents metrics used to measure mobile marketing success of U.S. companies as of April 2014. During the survey, 43 percent of the respondents stated they used mobile site traffic data to measure success of their mobile marketing campaigns.

What metrics do you use to gauge mobile success?

Share of respondents
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

August 2014

Region

United States

Survey time period

March 26 to April 7, 2014

Number of respondents

n = 678 professional marketers

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Mobile marketing in the U.S."

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.