The statistic presents metrics used to measure mobile marketing success of U.S. companies as of April 2014. During the survey, 43 percent of the respondents stated they used mobile site traffic data to measure success of their mobile marketing campaigns.
What metrics do you use to gauge mobile success?
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Chief Marketer. (August 14, 2014). What metrics do you use to gauge mobile success? [Graph]. In Statista. Retrieved April 20, 2024, from https://www.statista.com/statistics/247060/metrics-used-to-measure-mobile-marketing-success/
Chief Marketer. "What metrics do you use to gauge mobile success?." Chart. August 14, 2014. Statista. Accessed April 20, 2024. https://www.statista.com/statistics/247060/metrics-used-to-measure-mobile-marketing-success/
Chief Marketer. (2014). What metrics do you use to gauge mobile success?. Statista. Statista Inc.. Accessed: April 20, 2024. https://www.statista.com/statistics/247060/metrics-used-to-measure-mobile-marketing-success/
Chief Marketer. "What Metrics Do You Use to Gauge Mobile Success?." Statista, Statista Inc., 14 Aug 2014, https://www.statista.com/statistics/247060/metrics-used-to-measure-mobile-marketing-success/
Chief Marketer, What metrics do you use to gauge mobile success? Statista, https://www.statista.com/statistics/247060/metrics-used-to-measure-mobile-marketing-success/ (last visited April 20, 2024)
What metrics do you use to gauge mobile success? [Graph], Chief Marketer, August 14, 2014. [Online]. Available: https://www.statista.com/statistics/247060/metrics-used-to-measure-mobile-marketing-success/