Aims for smartphone apps in mobile marketing in the United States in 2012

The statistic presents aims for smartphone apps set by U.S. comapnies within their mobile marketing campaigns in 2012. During the Chief Marketer survey, 47 percent of respondents stated they used smartphone apps to build buzz.

What are your aims for your smartphone app?

Share of respondents
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Source

Release date

August 2012

Region

United States

Survey time period

April 6 to May 4, 2012

Number of respondents

n = 863 professional marketers

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

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Statistics on "Mobile marketing in the U.S."

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