• Share of U.S. coupon redemption 2011, by class of trade and product category

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This statistic shows the share of total coupon redemption in the United States in 2011, by class of trade and product category. In 2011, 58.2 percent of total beverage coupon redemption in the United States occurred in conventional supermarkets.

Share of total coupon redemption in the United States in 2011, by class of trade and product category

Product category	Conventional supermarkets	Mass merchandisers	Dollar/discount/variety stores	Convenience stores	Military commissaries	Pharmacies	All other
Beverage	58.2%	10.2%	2%	18.6%	2.5%	4.6%	3.9%
Packaged deli	72.7%	16.5%	0.8%	0.7%	4.6%	0.1%	4.6%
Dry grocery	70%	17.9%	0.7%	2.4%	3.4%	4.7%	0.9%
Entertainment	31.3%	55.9%	0.6%	0.3%	0.6%	4.4%	6.9%
Frozen	74.2%	18.8%	0.2%	0.4%	4.7%	1.5%	0.2%
General merchandise	52.4%	27.4%	3.3%	0.2%	4%	9.6%	3.1%
Health care	34.4%	28.8%	0.8%	0.3%	2.4%	28.2%	5.1%
Household	43.6%	30.5%	5.1%	0.4%	4%	5.4%	11%
Personal care	27%	34.3%	1.6%	0.1%	3.2%	33.2%	0.6%
Refrigerated	74.9%	12.6%	0.3%	1.4%	3.1%	0.6%	7.1%

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Release date

October 2012

More information

Region

United States

Survey time period

2011

Number of respondents

over 25,000

Method of interview

Online survey

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