Share of U.S. coupon redemption 2011, by class of trade and product category

This statistic shows the share of total coupon redemption in the United States in 2011, by class of trade and product category. In 2011, 58.2 percent of total beverage coupon redemption in the United States occurred in conventional supermarkets.

Share of total coupon redemption in the United States in 2011, by class of trade and product category

Product categoryConventional supermarketsMass merchandisersDollar/discount/variety storesConvenience storesMilitary commissariesPharmaciesAll other
Beverage58.2%10.2%2%18.6%2.5%4.6%3.9%
Packaged deli72.7%16.5%0.8%0.7%4.6%0.1%4.6%
Dry grocery70%17.9%0.7%2.4%3.4%4.7%0.9%
Entertainment31.3%55.9%0.6%0.3%0.6%4.4%6.9%
Frozen74.2%18.8%0.2%0.4%4.7%1.5%0.2%
General merchandise52.4%27.4%3.3%0.2%4%9.6%3.1%
Health care34.4%28.8%0.8%0.3%2.4%28.2%5.1%
Household43.6%30.5%5.1%0.4%4%5.4%11%
Personal care27%34.3%1.6%0.1%3.2%33.2%0.6%
Refrigerated74.9%12.6%0.3%1.4%3.1%0.6%7.1%
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Source

Release date

October 2012

Region

United States

Survey time period

2011

Method of interview

Online survey

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Statistics on "Coupon market in the United States"

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