Targeting dimensions used in mobile marketing in the United States in August 2012

Published by Statista Research Department, Nov 20, 2012
The statistic displays targeting dimensions used in mobile marketing in the United States in August 2012. Among the surveyed marketers, 57 percent stated they used behavioral targeting.

Which of the following targeting dimensions are you using in mobile marketing or advertising?

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Release date

November 2012

Region

United States

Survey time period

August 2012

Number of respondents

base: n = 139 mobile marketers

Special properties

respondents from the following industries: retail, automotive, CPG, travel, financial services

Supplementary notes

Multiple answers were possible.

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Topics

Mobile advertising and marketing in the U.S. Mobile internet usage in the United StatesMobile app monetizationMobile commerce in the United StatesDigital advertising in the U.S.
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