Outdoor and sports is the largest segment in the U.S. toy industry. This segment had sales of four billion U.S. dollars in 2019. Total retail sales of toys and games in the United States amounted to 20.91 billion U.S. dollars that year.
In 2019, retail sales of toy building sets in the United States amounted to approximately 1.8 billion U.S. dollars. Toy building sets retail sales in the United States from 2011 to 2019 (in billion U.S. dollars)
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Toy Industry Association. (February 12, 2020). Toy building sets retail sales in the United States from 2011 to 2019 (in billion U.S. dollars) [Graph]. In Statista. Retrieved January 19, 2021, from https://www.statista.com/statistics/247405/toy-sales-in-the-us--toy-building-sets/
Toy Industry Association. "Toy building sets retail sales in the United States from 2011 to 2019 (in billion U.S. dollars)." Chart. February 12, 2020. Statista. Accessed January 19, 2021. https://www.statista.com/statistics/247405/toy-sales-in-the-us--toy-building-sets/
Toy Industry Association. (2020). Toy building sets retail sales in the United States from 2011 to 2019 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: January 19, 2021. https://www.statista.com/statistics/247405/toy-sales-in-the-us--toy-building-sets/
Toy Industry Association. "Toy Building Sets Retail Sales in The United States from 2011 to 2019 (in Billion U.S. Dollars)." Statista, Statista Inc., 12 Feb 2020, https://www.statista.com/statistics/247405/toy-sales-in-the-us--toy-building-sets/
Toy Industry Association, Toy building sets retail sales in the United States from 2011 to 2019 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/247405/toy-sales-in-the-us--toy-building-sets/ (last visited January 19, 2021)