Frequency of Chinese to search for luxury brands on the internet 2011

This statistic show the frequency of Chinese respondents to their search on the internet for luxury brands in 2011. In 2011, 15 percent of the respondents in China searched less than once every 6 months for luxury brands on the internet.

How often do you search for luxury brands on the internet?

Share of respondents
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Release date

April 2011



Survey time period


Number of respondents

1,200 middle class consumers

Age group

20-40 years

Special properties

consumers based in 24 Tier 1 and 2 cities; minimum income of 7,500 yuan in Tier 1 cities and 5,500 yuan in Tier 2 cities

Method of interview

Online panel

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Statistics on "Luxury goods market in China"

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