Most visible industries on social media worldwide 2018

This statistic present a ranking of the most pictured industries on Twitter and Instagram worldwide as of April 2018. During the measured period, Brandwatch found that sporting apparel brands generated an average of 3,019,031 images featuring their logo every month. Technology brands were ranked second, as they were featured on an average of 1,056,310 images per month.

Most pictured industries on Twitter and Instagram worldwide as of April 2018

Average number of unique images per brand per month
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Release date

May 2018



Survey time period

December 1, 2017 to April 1, 2018

Number of respondents

100 million images

Special properties

Twitter and Instagram, wider industry metrics may vary

Supplementary notes

Data is based on Brandwatch’s best-in-breed logo detection technology.

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Statistics on "Instagram marketing and advertising"

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