Ranking of the most valuable social media brands in China as of 2013 (in billion U.S. dollars)

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Estimated brand value (in billion U.S. dollars)
Qzone16.34
Tencent Weibo10.02
Sina Weibo9.72
Youku5.6
Tudou4.84
Renren4.56
Pengyou3
Kaixin2.06

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Description Source More information
This statistic present a ranking of the most valuable social media brands in China as of March 2013. During the survey period, market leader Qzone's estimated value had ranged at approximately 16 billion U.S. dollars. Microblogging platform Sina Weibo was valued at about 9.7 billion U.S. dollars.
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Release date
April 2013
Region
China
Survey time period
as of March 19, 2014
Supplementary notes
The source defines brand value as the earnings of a social network that are attributable to the brand. Social media brand valuation was based upon derivation of financial figures, determination of brand strength and determination of brand value.

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