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Influence of fairly traded product claims on customer behavior: U.S. & Canada

This statistic highlights the results of a consumer survey conducted by Datamonitor between May and June 2011. In the survey, consumers in the United States and Canada were asked about the influence that fairly traded product claims on food and beverages have on their purchasing behavior. Around 15 percent of U.S. respondents indicated that they were highly influenced by such claims when buying groceries.

Influence of fairly traded product claims on U.S. and Canadian customers' purchase decisions in 2011

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Release date

April 2012


Canada, United States

Survey time period

May to June, 2011

Special properties


Supplementary notes

The source does neither provide accurate information regarding the conducted interviews nor on the age of respondents.

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