Influence of fairly traded product claims on customer behavior: U.S. & Canada
This statistic highlights the results of a consumer survey conducted by Datamonitor between May and June 2011. In the survey, consumers in the United States and Canada were asked about the influence that fairly traded product claims on food and beverages have on their purchasing behavior. Around 15 percent of U.S. respondents indicated that they were highly influenced by such claims when buying groceries.