Attitudes of U.S. smartphone and tablet users towards online advertising in 2012

The statistic shows the shares of mobile device users who had a very or somewhat favorable attitude towards different formats of online advertising in the United States in 2012. During the survey, 10 percent of smartphone users said they had a very or somewhat favorable attitude towards augmented reality (AR) ads. Augemented reality attracted 2.3 billion U.S. dollars in advertising spending in 2015.

How would you characterize your attitude to each of the following formats of advertising on mobile devices?

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Source

Release date

November 2012

Region

United States

Survey time period

2012

Number of respondents

n = 800

Special properties

smartphone and/or tablet users

Method of interview

Online survey

Supplementary notes

The report does not provide a more specific date of survey or age group of the respondents.

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