The statistic shows the attitudes of smartphone and tablet users worldwide towards different formats of advertising. During the 2012 Millard Brown survey, 50 percent of respondents stated they had a very or somewhat favorable attitude towards magazine advertising.
How would you characterize your attitude towards the following forms of advertising?
Characteristic
Share of respondents with a very/somewhat favorable attitude
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Kantar Millward Brown. (November 27, 2012). How would you characterize your attitude towards the following forms of advertising? [Graph]. In Statista. Retrieved March 16, 2025, from https://www.statista.com/statistics/247891/mobile-users-attitudes-towards-different-advertising-formats-worldwide/?__sso_cookie_checker=failed
Kantar Millward Brown. "How would you characterize your attitude towards the following forms of advertising?." Chart. November 27, 2012. Statista. Accessed March 16, 2025. https://www.statista.com/statistics/247891/mobile-users-attitudes-towards-different-advertising-formats-worldwide/?__sso_cookie_checker=failed
Kantar Millward Brown. (2012). How would you characterize your attitude towards the following forms of advertising?. Statista. Statista Inc.. Accessed: March 16, 2025. https://www.statista.com/statistics/247891/mobile-users-attitudes-towards-different-advertising-formats-worldwide/?__sso_cookie_checker=failed
Kantar Millward Brown. "How Would You Characterize Your Attitude towards The following Forms of Advertising?." Statista, Statista Inc., 27 Nov 2012, https://www.statista.com/statistics/247891/mobile-users-attitudes-towards-different-advertising-formats-worldwide/?__sso_cookie_checker=failed
Kantar Millward Brown, How would you characterize your attitude towards the following forms of advertising? Statista, https://www.statista.com/statistics/247891/mobile-users-attitudes-towards-different-advertising-formats-worldwide/?__sso_cookie_checker=failed (last visited March 16, 2025)
How would you characterize your attitude towards the following forms of advertising? [Graph], Kantar Millward Brown, November 27, 2012. [Online]. Available: https://www.statista.com/statistics/247891/mobile-users-attitudes-towards-different-advertising-formats-worldwide/?__sso_cookie_checker=failed
