Improving brand image through mobile marketing worldwide in 2012

The statistic depicts mobile marketing tactics which would improve brand image, according to smartphone and tablet users worldwide. In 2012, 21 percent of respondents stated receiving information specific to a user's location would improve their opinion of a brand.

When using your mobile device, which of the following can improve your opinion of a brand?

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Source

Release date

November 2012

Region

Worldwide

Survey time period

2012

Number of respondents

n = 6,000 smartphone and/or tablet users

Method of interview

Online survey

Supplementary notes

The report does not provide a more specific date of survey or information on the age group of the respondents.

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Statistics on "Mobile marketing and advertising worldwide"

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