This statistic gives information on the share of online shoppers in the United States who plan on using social media while holiday shopping. During the September 2018 survey period, it was found that 23 percent of respondents were going to use social media to assist them in their holiday shopping.
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Usage of social media while holiday shopping 2018
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“Do you plan to use social media sites to assist in your holiday shopping?
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This statistic gives information on the share of online shoppers in the United States who plan on using social media while holiday shopping. During the September 2018 survey period, it was found that 23 percent of respondents were going to use social media to assist them in their holiday shopping.
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Description
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This statistic gives information on the share of online shoppers in the United States who plan on using social media while holiday shopping. During the September 2018 survey period, it was found that 23 percent of respondents were going to use social media to assist them in their holiday shopping.
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- Release date
- October 2018
- Region
- United States
- Survey time period
- September 6 to 13, 2018
- Number of respondents
- 4,036 respondents
- Age group
- 18 years and older
- Supplementary notes
- Original question: “Do you plan to use social media sites to assist in your holiday shopping?”
More information
- Region
- United States
- Survey time period
- September 6 to 13, 2018
- Number of respondents
- 4,036 respondents
- Age group
- 18 years and older
- Supplementary notes
- Original question: “Do you plan to use social media sites to assist in your holiday shopping?”
Other interesting statistics
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Most popular brand pages on Facebook in the United Kingdom (UK) August 2018
Leading social media traffic referral sources H2 2017
+
+Reach of selected social networking websites in the Great Britain 2014-2018
Social network profile creation in the United Kingdom (UK) 2015-2017, by age group
Most effective social networks for content marketing in the UK 2016-2017
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Statistics on "Social commerce in the United Kingdom (UK)"
- Market overview
The most important statistics
- Market share held by the leading social networks in the United Kingdom (UK) as of November 2018Social networks ranked by market share in the United Kingdom (UK) as of November 2018
- Leading sources of worldwide social media referral traffic in the 2nd half 2017, by share of visitsLeading social media traffic referral sources H2 2017
- Reach of selected social networking websites in Great Britain (GB) from November 2014 to May 2018Reach of selected social networking websites in the Great Britain 2014-2018
- Social media platforms ranked by share of marketers who used them to distribute content in the United Kingdom (UK) from 2016 to 2017Social networks used for content marketing in the UK 2016-2017
- Consumer spending on products recommended by contacts on social media sites in the United Kingdom (UK) as of May 2014Spending on products recommended by contacts on social media sites UK 2014
- Average spend on products recommended by contacts on social media websites in the United Kingdom (UK) as of May 2014, by gender (in GBP)Spend on products recommended by contacts on social media in the UK, by gender
- Share of respondents who had set up their own social network profile in the United Kingdom (UK) from 2015 to 2017, by age*Social network profile creation in the United Kingdom (UK) 2015-2017, by age group
- Social marketing
The most important statistics
- Where are your company social profiles?Social networks used by marketers in the United Kingdom (UK) 2014
- Reported impact of social media advertising on user behavior in the United Kingdom (UK) in 2014Social media advertising impact on user behavior in the United Kingdom (UK) 2014
- Social media platforms ranked by effectiveness for content marketing in the United Kingdom (UK) from 2016 to 2017Most effective social networks for content marketing in the UK 2016-2017
- What are the top three benefits of real-time social engagement?Marketing benefits of real-time social media engagement in the United Kingdom 2014
- Most popular brand pages on Facebook in the United Kingdom (UK) as of August 2018 (in million local fans)Most popular brand pages on Facebook in the United Kingdom (UK) August 2018
- Sentiments towards the relationship between social media and advertising in the United Kingdom (UK) in 2014Advertising on social media: consumer attitudes in the United Kingdom (UK) 2014
- Trust in retailers that have a social media presence in the United Kingdom (UK) as of 2013, by respondent typeTrust in retailers with social media presence in the UK 2013, by respondent type
- Share of leading online retailers responding to queries via Twitter in the United Kingdom (UK) from 2010 to 2013*Leading online retailers responding to queries via Twitter in the UK 2010-2013
- User demographics & behavior
The most important statistics
- Which of the following have you done using social media?Social media and online shopping user actions taken in the UK 2013
- Share of respondents that use social media to buy products and services in the United Kingdom (UK) 2014, by age*Buying products found on social media in the United Kingdom (UK) 2014, by age
- Online shopping behavior in the United Kingdom (UK) in 2014, by social media useOnline shopping behavior in the United Kingdom (UK) 2014, by social media use
- Social media engagement behavior with Amazon in the United Kingdom (UK) in January 2014Social media engagement with Amazon in the United Kingdom (UK) 2014
- Most popular products purchased after discovery on social media in the United Kingdom (UK) in 2014, by discovery methodProducts purchased after discovery on social media in the UK 2014, by method
- Most popular products purchased after seeing a recommendation by a contact on a social media site in the United Kingdom (UK) in 2014, by genderProducts bought after seeing a social media recommendation in the UK 2014, by gender
- Buying products discovered on social media in the United Kingdom (UK) as of May 2014, by discovery methodBuying products on social media in the UK 2014, by discovery method
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Leading hashtags on Twitter during the holiday shopping season in the UK 2015
- Social commerce: integration on e-commerce sites 2013
- U.S. holiday shopping social and e-mail promotion influence 2015
- Black Friday: mobile device online retail traffic 2016
- U.S. reasons to visit brand social media page 2014
- U.S. user attitude towards social commerce 2016
- Preferred holiday shopping channels for Canadian Millennials 2018
- Time when U.S. consumers do the majority of the holiday shopping 2011
- Black Friday: average online order value 2011-2015
- U.S. omnichannel retailer social media tools 2014
- Black Friday: average online order value 2015, by device
- Italy: social media usage among companies in the large retail 2017
- Consumers' agreement with statements about stores for holiday shopping
- UK Internet users using social media recommendations when buying Christmas gifts 2013
- Preferred holiday shopping channel in the United Kingdom (UK) 2014
Studies
- Pinterest
- Holiday Shopping Roundup 2018
- The 2018 Q4 Holiday Shopping Forecast
- 2017 Holiday Shopping Report
- Mobile Holiday Shopping Guide
- 2014 Accenture Holiday Shopping Survey - U.S. Results
- Hispanic Holiday Shopping Trends 2016
- Beauty content on social media
- The 2018 Criteo Holiday Report
- Thanksgiving weekend shopping in the U.S.
- Online shopping events in Latin America
- Black Friday e-commerce in Brazil
- 2016 Holiday Initiative Summary Report
- Unwrapping Holiday 2015
- Holiday Consumer Pulse: US Findings 2016
Statistics on the topic
Free statistics
- Market share held by the leading social networks in the United Kingdom (UK) as of November 2018
- Leading sources of worldwide social media referral traffic in the 2nd half 2017, by share of visits
- Share of respondents who had set up their own social network profile in the United Kingdom (UK) from 2015 to 2017, by age*
- Social media platforms ranked by effectiveness for content marketing in the United Kingdom (UK) from 2016 to 2017
- Most popular brand pages on Facebook in the United Kingdom (UK) as of August 2018 (in million local fans)
- Trust in retailers that have a social media presence in the United Kingdom (UK) as of 2013, by respondent type
- Share of leading online retailers responding to queries via Twitter in the United Kingdom (UK) from 2010 to 2013*
- Share of online retailers responding to queries via Twitter in the United Kingdom (UK) from 2010 to 2013
- Share of respondents that use social media to buy products and services in the United Kingdom (UK) 2014, by age*
- Most popular social commerce features that are integrated on leading e-commerce sites as of August 2013
- What type of information in e-mail messages and/or social media influences you to purchase an item at a local business for your holiday shopping?
- Share of mobile device traffic to online retail sites on Black Friday in 2016, by device
- Reasons to visit a brand's social media website according to internet users in the United States as of September 2014
- Average online order value on Black Friday from 2011 to 2015 (in U.S. dollars)
- Social media and user-generated content tools used by omnichannel retailers in the United States as of 1st quarter 2014
- Average online order value on Black Friday in 2015, by device (in U.S. dollars)
- Using the scale below please tell us how much you agree or disagree with the following statements about shopping during the holiday season.
- Where do you plan to do the majority of your holiday shopping, if at all, this year?
Premium Statistics
- Reach of selected social networking websites in Great Britain (GB) from November 2014 to May 2018
- Social media platforms ranked by share of marketers who used them to distribute content in the United Kingdom (UK) from 2016 to 2017
- Consumer spending on products recommended by contacts on social media sites in the United Kingdom (UK) as of May 2014
- Average spend on products recommended by contacts on social media websites in the United Kingdom (UK) as of May 2014, by gender (in GBP)
- Where are your company social profiles?
- Reported impact of social media advertising on user behavior in the United Kingdom (UK) in 2014
- What are the top three benefits of real-time social engagement?
- Sentiments towards the relationship between social media and advertising in the United Kingdom (UK) in 2014
- Which of the following have you done using social media?
- Online shopping behavior in the United Kingdom (UK) in 2014, by social media use
- Social media engagement behavior with Amazon in the United Kingdom (UK) in January 2014
- Most popular products purchased after discovery on social media in the United Kingdom (UK) in 2014, by discovery method
- Most popular products purchased after seeing a recommendation by a contact on a social media site in the United Kingdom (UK) in 2014, by gender
- Buying products discovered on social media in the United Kingdom (UK) as of May 2014, by discovery method
- Leading hashtags on Twitter during the holiday shopping season in the United Kingdom (UK) in 2015, by volume of tweets and retweets
- Primary attitude toward shopping via social media sites or buy buttons according to internet users in the United States as of April 2016
- Primary holiday season shopping channels for Millennials in Canada in 2018
- When do you plan to do the majority of your holiday purchasing?
- Share of companies using social media in the large scale retail industry in Italy as of 2017, by social network
- Percentage of internet users who intend to use social media site recommendations when buying Christmas presents in the United Kingdom (UK) in November 2013, by age
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