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Social media usage for holiday shopping in the U.S. 2011-2020

This statistic gives information on the share of online shoppers in the United States who plan on using social media while holiday shopping. During a survey conducted in September 2020, it was found that 26 percent of respondents were going to use social media to assist them in their holiday shopping.

Do you plan to use social media sites to assist in your holiday shopping?

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Release date

October 2020


United States

Survey time period

2011 to 2020

Number of respondents

4,012 respondents

Age group

18 years and older

Supplementary notes

Original question: “Do you plan to use social media sites (e.g., blogs, discussion groups, or social networks such as Facebook, Twitter, Instagram) to assist in your holiday shopping (e.g., research, purchase)?”

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Statistics on "Holiday season e-commerce in the United States"

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