U.S. usage of social media while holiday shopping 2011-2019

This statistic gives information on the share of online shoppers in the United States who plan on using social media while holiday shopping. During the September 2019 survey period, it was found that 23 percent of respondents were going to use social media to assist them in their holiday shopping. The most common uses of social media for this purpose were reading reviews, browsing products, and finding promotions.

Do you plan to use social media sites to assist in your holiday shopping?

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Release date

October 2019


United States

Survey time period

2011 to 2019

Number of respondents

4,410 respondents

Age group

18 years and older

Supplementary notes

Original question: “Do you plan to use social media sites to assist in your holiday shopping?”

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Statistics on "Holiday season e-commerce in the United States"

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