U.S. usage of social media while holiday shopping 2011-2019
This statistic gives information on the share of online shoppers in the United States who plan on using social media while holiday shopping. During the September 2019 survey period, it was found that 23 percent of respondents were going to use social media to assist them in their holiday shopping. The most common uses of social media for this purpose were reading reviews, browsing products, and finding promotions.
