U.S. holiday shopping social and e-mail promotion influence 2015

This statistic presents the types of e-mail or social media information that influences digital shoppers in the United States to purchase items at a local business for their holiday shopping. During the July 2015 survey, 27 percent of respondents stated that additional discounts on clearance sales influenced their purchasing behavior. Overall, 29 percent of respondents had purchased an item based on a Facebook ad.

What type of information in e-mail messages and/or social media influences you to purchase an item at a local business for your holiday shopping?

Share of respondents
Early bird discounts3%
New products6%
Free gift with purchase8%
Rotating product discounts16%
Promotional events16%
Store-wide sales24%
Additional discounts on clearance sales27%
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Source

Release date

August 2015

Region

United States

Survey time period

June 19 to July 8, 2015

Number of respondents

1,013 respondents

Age group

18 years and older

Special properties

consumers who research products online before shopping in-store for holiday season

Method of interview

Online survey

Supplementary notes

The source does not provide information on the number of respondents or their age.

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