U.S. holiday shopping social and e-mail promotion influence 2015

What type of information in e-mail messages and/or social media influences you to purchase an item at a local business for your holiday shopping?

U.S. holiday shopping social and e-mail promotion influence 2015 This statistic presents the types of e-mail or social media information that influences digital shoppers in the United States to purchase items at a local business for their holiday shopping. During the July 2015 survey, 27 percent of respondents stated that additional discounts on clearance sales influenced their purchasing behavior. Overall, 29 percent of respondents had purchased an item based on a Facebook ad.
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What type of information in e-mail messages and/or social media influences you to purchase an item at a local business for your holiday shopping?

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Share of respondents
Early bird discounts3%
New products6%
Free gift with purchase8%
Rotating product discounts16%
Promotional events16%
Store-wide sales24%
Additional discounts on clearance sales27%
Share of respondents
Early bird discounts3%
New products6%
Free gift with purchase8%
Rotating product discounts16%
Promotional events16%
Store-wide sales24%
Additional discounts on clearance sales27%
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This statistic presents the types of e-mail or social media information that influences digital shoppers in the United States to purchase items at a local business for their holiday shopping. During the July 2015 survey, 27 percent of respondents stated that additional discounts on clearance sales influenced their purchasing behavior. Overall, 29 percent of respondents had purchased an item based on a Facebook ad.
Show more
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