What type of information in e-mail messages and/or social media influences you to purchase an item at a local business for your holiday shopping?

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Share of respondents
Early bird discounts3%
New products6%
Free gift with purchase8%
Rotating product discounts16%
Promotional events16%
Store-wide sales24%
Additional discounts on clearance sales27%

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Description Source More information
This statistic presents the types of e-mail or social media information that influences digital shoppers in the United States to purchase items at a local business for their holiday shopping. During the July 2015 survey, 27 percent of respondents stated that additional discounts on clearance sales influenced their purchasing behavior. Overall, 29 percent of respondents had purchased an item based on a Facebook ad.
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Release date
August 2015
United States
Survey time period
June 19 to July 8, 2015
Number of respondents
1,013 respondents
Age group
18 years and older
Special properties
consumers who research products online before shopping in-store for holiday season
Method of interview
Online survey
Supplementary notes
The source does not provide information on the number of respondents or their age.

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