This statistic presents the types of e-mail or social media information that influences digital shoppers in the United States to purchase items at a local business for their holiday shopping. During the July 2015 survey, 27 percent of respondents stated that additional discounts on clearance sales influenced their purchasing behavior. Overall, 29 percent of respondents had purchased an item based on a Facebook ad.
What type of information in e-mail messages and/or social media influences you to purchase an item at a local business for your holiday shopping?
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G/O Digital. (August 17, 2015). What type of information in e-mail messages and/or social media influences you to purchase an item at a local business for your holiday shopping? [Graph]. In Statista. Retrieved February 07, 2025, from https://www.statista.com/statistics/248055/usage-of-social-media-for-holiday-shopping/?__sso_cookie_checker=failed
G/O Digital. "What type of information in e-mail messages and/or social media influences you to purchase an item at a local business for your holiday shopping?." Chart. August 17, 2015. Statista. Accessed February 07, 2025. https://www.statista.com/statistics/248055/usage-of-social-media-for-holiday-shopping/?__sso_cookie_checker=failed
G/O Digital. (2015). What type of information in e-mail messages and/or social media influences you to purchase an item at a local business for your holiday shopping?. Statista. Statista Inc.. Accessed: February 07, 2025. https://www.statista.com/statistics/248055/usage-of-social-media-for-holiday-shopping/?__sso_cookie_checker=failed
G/O Digital. "What Type of Information in E-mail Messages And/or Social Media Influences You to Purchase An Item at a Local Business for Your Holiday Shopping?." Statista, Statista Inc., 17 Aug 2015, https://www.statista.com/statistics/248055/usage-of-social-media-for-holiday-shopping/?__sso_cookie_checker=failed
G/O Digital, What type of information in e-mail messages and/or social media influences you to purchase an item at a local business for your holiday shopping? Statista, https://www.statista.com/statistics/248055/usage-of-social-media-for-holiday-shopping/?__sso_cookie_checker=failed (last visited February 07, 2025)
What type of information in e-mail messages and/or social media influences you to purchase an item at a local business for your holiday shopping? [Graph], G/O Digital, August 17, 2015. [Online]. Available: https://www.statista.com/statistics/248055/usage-of-social-media-for-holiday-shopping/?__sso_cookie_checker=failed