The statistic provides information on the biggest challenges in search marketing for the period between the end of 2012 and the end of 2014, as projected by search marketing professionals. Among the respondents, 17 percent stated that leveraging new search engines would be one of the biggest challenges for search marketers to tackle.
What are the biggest search marketing challenges you expect to face in the next two years?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Forrester Research. (October 31, 2012). What are the biggest search marketing challenges you expect to face in the next two years? [Graph]. In Statista. Retrieved February 09, 2025, from https://www.statista.com/statistics/248059/biggest-challenages-in-search-marketing-worldwide/?__sso_cookie_checker=failed
Forrester Research. "What are the biggest search marketing challenges you expect to face in the next two years?." Chart. October 31, 2012. Statista. Accessed February 09, 2025. https://www.statista.com/statistics/248059/biggest-challenages-in-search-marketing-worldwide/?__sso_cookie_checker=failed
Forrester Research. (2012). What are the biggest search marketing challenges you expect to face in the next two years?. Statista. Statista Inc.. Accessed: February 09, 2025. https://www.statista.com/statistics/248059/biggest-challenages-in-search-marketing-worldwide/?__sso_cookie_checker=failed
Forrester Research. "What Are The Biggest Search Marketing Challenges You Expect to Face in The next Two Years?." Statista, Statista Inc., 31 Oct 2012, https://www.statista.com/statistics/248059/biggest-challenages-in-search-marketing-worldwide/?__sso_cookie_checker=failed
Forrester Research, What are the biggest search marketing challenges you expect to face in the next two years? Statista, https://www.statista.com/statistics/248059/biggest-challenages-in-search-marketing-worldwide/?__sso_cookie_checker=failed (last visited February 09, 2025)
What are the biggest search marketing challenges you expect to face in the next two years? [Graph], Forrester Research, October 31, 2012. [Online]. Available: https://www.statista.com/statistics/248059/biggest-challenages-in-search-marketing-worldwide/?__sso_cookie_checker=failed