Most popular social media apps in the U.S. 2018, by audience

Most popular mobile social networking apps in the United States as of October 2018, by monthly users (in millions)

Most popular social media apps in the U.S. 2018, by audience This statistic gives information on the most popular social networking apps in the United States as of October 2018, ranked by monthly mobile users. During this month, 166.14 million mobile users accessed the Facebook app. Facebook's Messenger app had a monthly mobile audience reach of 104.9 million users.
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Most popular mobile social networking apps in the United States as of October 2018, by monthly users (in millions)

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Million unique visitors
Facebook 166.14
Instagram 114.43
Facebook Messenger104.9
Twitter 67.18
Pinterest57.21
Snapchat48.08
Reddit32.84
WhatsApp22.25
Tumblr22.03
Facebook Groups17.12
Google Hangouts 14.8
Messenger by Google13.32
GroupMe11.69
Discord10.78
Skype 8.27
Kik7.89
LINE3.7
Telegram2.58
VK2.25
WeChat2.19
Million unique visitors
Facebook 166.14
Instagram 114.43
Facebook Messenger104.9
Twitter 67.18
Pinterest57.21
Snapchat48.08
Reddit32.84
WhatsApp22.25
Tumblr22.03
Facebook Groups17.12
Google Hangouts 14.8
Messenger by Google13.32
GroupMe11.69
Discord10.78
Skype 8.27
Kik7.89
LINE3.7
Telegram2.58
VK2.25
WeChat2.19
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This statistic gives information on the most popular social networking apps in the United States as of October 2018, ranked by monthly mobile users. During this month, 166.14 million mobile users accessed the Facebook app. Facebook's Messenger app had a monthly mobile audience reach of 104.9 million users.
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Release date
February 2019
Region
United States
Survey time period
October 2018
Age group
18 years and older
Supplementary notes
Data was gathered from 20,000 U.S. panelists that use and own multiple devices.
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Statistics on "Mobile social media usage in the United States"
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  • Market leaders
  • Mobile messaging
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  • Instagram
  • Snapchat
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