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Video metrics which deliver the highest success in North America in 2011 and 2012

The statistaic presents the most successful video metrics in 2011 and 2012, according to North American brand advertisers and agencies. During the survey, 31 percent of the respondents stated completion rates delivered highest success in video advertising.

Video metrics which deliver the highest success in North America in 2011 and 2012

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Sources

Release date

November 2012

Region

North America

Survey time period

2012: March and April 2012

Number of respondents

n = 638 agencies, brands, publishers, ad networks and DSPs

Supplementary notes

The survey information (date of survey, number of respondents) was taken from the original report.
The source does not provide survey information for 2011.

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Statistics on "Video advertising and marketing"

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