Pinterest, founded in 2009 and headquartered in San Francisco, California, is an image oriented social media platform. As of January 2024, 69.5 percent of Pinterest audiences were female and just over 22 percent were male.
February 2024
Worldwide
January 2024
18 years and older
refers to addressable ad audience
*Pinterest publishes data for users of "unspecified" gender, in addition to "male" and "female", so figures for male and female will not sum up to 100 percent.
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