Pinterest, founded in 2009 and headquartered in San Francisco, California, is an image-oriented social media platform. As of April 2024, 69.4 percent of Pinterest audiences were female and over 22 percent were male. Around 40 percent of Pinterest users, or Pinners, as they are affectionately known, are women aged between 18 and 34 years.
The stamp of approval from U.S. consumers
Pinterest generally garners a largely favorable user response. July 2023 saw Pinterest score 73 out of a possible 100 points with the American Customer Satisfaction Index (ACSI), surpassing LinkedIn, X (formerly Twitter), Instagram, and Facebook in terms of user approval. Another achievement that puts the service ahead of Facebook, Snapchat, and X is the 23.2 percent year-on-year growth in users in January 2024.
What are Pinners searching for?
Pinterest is mostly about creative ideas, such as DIY projects, lifestyle ideas, home decor, and recipes. Beauty, travel, wellness, and dating-related terms are topics that users also like to search for. Imaginative hairstyles and hair colors were prominent search terms in 2022, with the term "lavender and pink hair" experiencing a significant year-on-year increase. In the last few years, interest in train travel and travel photography has also risen on the platform.
Distribution of Pinterest users worldwide as of April 2024, by gender
*Pinterest publishes data for users of "unspecified" gender, in addition to "male" and "female", so figures for male and female will not sum up to 100 percent.
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DataReportal, & We Are Social, & Meltwater. (April 24, 2024). Distribution of Pinterest users worldwide as of April 2024, by gender [Graph]. In Statista. Retrieved October 05, 2024, from https://www.statista.com/statistics/248168/gender-distribution-of-pinterest-users/?_hsenc=p2ANqtz-8uW59M_mJs-8N73h_MkykSL2_U5ze3nf4oU7DBLqHW2astzqOeblvtsbBfvTK_bRaJTr04&utm_campaign=Marketplace%20newsletter&utm_medium=email&utm_source=hs_email
DataReportal, und We Are Social, und Meltwater. "Distribution of Pinterest users worldwide as of April 2024, by gender." Chart. April 24, 2024. Statista. Accessed October 05, 2024. https://www.statista.com/statistics/248168/gender-distribution-of-pinterest-users/?_hsenc=p2ANqtz-8uW59M_mJs-8N73h_MkykSL2_U5ze3nf4oU7DBLqHW2astzqOeblvtsbBfvTK_bRaJTr04&utm_campaign=Marketplace%20newsletter&utm_medium=email&utm_source=hs_email
DataReportal, We Are Social, Meltwater. (2024). Distribution of Pinterest users worldwide as of April 2024, by gender. Statista. Statista Inc.. Accessed: October 05, 2024. https://www.statista.com/statistics/248168/gender-distribution-of-pinterest-users/?_hsenc=p2ANqtz-8uW59M_mJs-8N73h_MkykSL2_U5ze3nf4oU7DBLqHW2astzqOeblvtsbBfvTK_bRaJTr04&utm_campaign=Marketplace%20newsletter&utm_medium=email&utm_source=hs_email
DataReportal, and We Are Social, and Meltwater. "Distribution of Pinterest Users Worldwide as of April 2024, by Gender." Statista, Statista Inc., 24 Apr 2024, https://www.statista.com/statistics/248168/gender-distribution-of-pinterest-users/?_hsenc=p2ANqtz-8uW59M_mJs-8N73h_MkykSL2_U5ze3nf4oU7DBLqHW2astzqOeblvtsbBfvTK_bRaJTr04&utm_campaign=Marketplace%20newsletter&utm_medium=email&utm_source=hs_email
DataReportal & We Are Social & Meltwater, Distribution of Pinterest users worldwide as of April 2024, by gender Statista, https://www.statista.com/statistics/248168/gender-distribution-of-pinterest-users/?_hsenc=p2ANqtz-8uW59M_mJs-8N73h_MkykSL2_U5ze3nf4oU7DBLqHW2astzqOeblvtsbBfvTK_bRaJTr04&utm_campaign=Marketplace%20newsletter&utm_medium=email&utm_source=hs_email (last visited October 05, 2024)
Distribution of Pinterest users worldwide as of April 2024, by gender [Graph], DataReportal, & We Are Social, & Meltwater, April 24, 2024. [Online]. Available: https://www.statista.com/statistics/248168/gender-distribution-of-pinterest-users/?_hsenc=p2ANqtz-8uW59M_mJs-8N73h_MkykSL2_U5ze3nf4oU7DBLqHW2astzqOeblvtsbBfvTK_bRaJTr04&utm_campaign=Marketplace%20newsletter&utm_medium=email&utm_source=hs_email