The graph shows the opinions of U.S. consumers on the frequency of receiving digital advertising and promotions from companies they were interested in. In the 2012 YouGov survey, 21 percent of respondents stated they thought it was acceptable to receive digital advertising once a month from companies they were interested in or subscribed to.
How often do you think it is appropriate for a company that you have subscribed to/are interested in to send you digital advertising and promotional messages?
A more exact date of survey is not provided by the source. During the survey, this question was posed as follows: "Approximately how often, if at all, do you think it is appropriate for a company that you have subscribed to/are interested in to send you advertising and promotional messages via digital channels?"
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Upstream. (February 27, 2012). How often do you think it is appropriate for a company that you have subscribed to/are interested in to send you digital advertising and promotional messages? [Graph]. In Statista. Retrieved March 16, 2025, from https://www.statista.com/statistics/248322/accepted-frequency-of-receiving-digital-advertising-us/?__sso_cookie_checker=failed
Upstream. "How often do you think it is appropriate for a company that you have subscribed to/are interested in to send you digital advertising and promotional messages?." Chart. February 27, 2012. Statista. Accessed March 16, 2025. https://www.statista.com/statistics/248322/accepted-frequency-of-receiving-digital-advertising-us/?__sso_cookie_checker=failed
Upstream. (2012). How often do you think it is appropriate for a company that you have subscribed to/are interested in to send you digital advertising and promotional messages?. Statista. Statista Inc.. Accessed: March 16, 2025. https://www.statista.com/statistics/248322/accepted-frequency-of-receiving-digital-advertising-us/?__sso_cookie_checker=failed
Upstream. "How Often Do You Think It Is Appropriate for a Company That You Have Subscribed To/Are Interested in to Send You Digital Advertising and Promotional Messages?." Statista, Statista Inc., 27 Feb 2012, https://www.statista.com/statistics/248322/accepted-frequency-of-receiving-digital-advertising-us/?__sso_cookie_checker=failed
Upstream, How often do you think it is appropriate for a company that you have subscribed to/are interested in to send you digital advertising and promotional messages? Statista, https://www.statista.com/statistics/248322/accepted-frequency-of-receiving-digital-advertising-us/?__sso_cookie_checker=failed (last visited March 16, 2025)
How often do you think it is appropriate for a company that you have subscribed to/are interested in to send you digital advertising and promotional messages? [Graph], Upstream, February 27, 2012. [Online]. Available: https://www.statista.com/statistics/248322/accepted-frequency-of-receiving-digital-advertising-us/?__sso_cookie_checker=failed
