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Features considered attractive in marketing messages in the UK in 2012

The graph shows which marketing massages' characteristics UK consumers considered attractive in 2012. During the YouGov survey, 26 percent of respondents stated that marketing messages clearly tailored to their personal interests would be likely to make them respond positively.

Which, if any, of the following would make you more likely to respond positively to marketing messages?

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Source

Release date

February 2012

Region

United Kingdom

Survey time period

2012

Number of respondents

n = 2,054

Age group

8-19 years

Method of interview

Online survey

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Statistics on "Digital advertising in the United Kingdom (UK)"

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