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Agency partnerships: importance of operational factors in the United States in 2012

To what extent are things like operations, resources, efficiencies and cost growing in importance when reviewing agencies?

by Statista Research Department, last edited Oct 25, 2012
Agency partnerships: importance of operational factors in the United States in 2012 The graph presents the importance of operational factors in reviewing marketing agencies for partnership, according to key marketing decision markers in the United States in 2012. During the survey, 28.2 percent of respondents stated that these factors were growing in importance a lot.
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To what extent are things like operations, resources, efficiencies and cost growing in importance when reviewing agencies?

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