U.S. gluten free target market 2012: percentage of different consumer groups

This statistic shows the results of a consumer survey conducted by Packaged Facts in August 2012. People were asked if they suffer from celiac disease or wheat/gluten intolerance and if they buy gluten-free products. The results indicated that only 0.1 percent of the U.S. population are diagnosed celiacs, whereas 18 percent of the consumers actually buy products tagged as gluten-free. Hence, there was a large gap between the number of people who really need to stick to a gluten-free diet and those who actually buy gluten-free products.

Share of different gluten-free target groups in the United States in 2012

Share of respondents
People with diagnosed celiac disease0.1%
People with celiac disease (incl. undiagnosed cases)1%
People with wheat/gluten intolerance6.5%
People who, for whatever reason, buy gluten-free products18%
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Release date

December 2012


United States

Survey time period

August 2012

Special properties


Supplementary notes

The original source neither provide freely accessible information according to the number of conducted interviews nor the type of survey.

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Statistics on "Free-from foods in the United Kingdom (UK)"

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