U.S. gluten free target market 2012: percentage of different consumer groups

Share of different gluten-free target groups in the United States in 2012

by Statista Research Department, last edited Dec 3, 2012
U.S. gluten free target market 2012: percentage of different consumer groups This statistic shows the results of a consumer survey conducted by Packaged Facts in August 2012. People were asked if they suffer from celiac disease or wheat/gluten intolerance and if they buy gluten-free products. The results indicated that only 0.1 percent of the U.S. population are diagnosed celiacs, whereas 18 percent of the consumers actually buy products tagged as gluten-free. Hence, there was a large gap between the number of people who really need to stick to a gluten-free diet and those who actually buy gluten-free products.
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Share of different gluten-free target groups in the United States in 2012

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Share of respondents
People with diagnosed celiac disease0.1%
People with celiac disease (incl. undiagnosed cases)1%
People with wheat/gluten intolerance6.5%
People who, for whatever reason, buy gluten-free products18%
Share of respondents
People with diagnosed celiac disease0.1%
People with celiac disease (incl. undiagnosed cases)1%
People with wheat/gluten intolerance6.5%
People who, for whatever reason, buy gluten-free products18%
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by Statista Research Department, last edited Dec 3, 2012
This statistic shows the results of a consumer survey conducted by Packaged Facts in August 2012. People were asked if they suffer from celiac disease or wheat/gluten intolerance and if they buy gluten-free products. The results indicated that only 0.1 percent of the U.S. population are diagnosed celiacs, whereas 18 percent of the consumers actually buy products tagged as gluten-free. Hence, there was a large gap between the number of people who really need to stick to a gluten-free diet and those who actually buy gluten-free products.
Show more
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