Share of different gluten-free target groups in the United States in 2012
U.S. gluten free target market 2012: percentage of different consumer groups
This statistic shows the results of a consumer survey conducted by Packaged Facts in August 2012. People were asked if they suffer from celiac disease or wheat/gluten intolerance and if they buy gluten-free products. The results indicated that only 0.1 percent of the U.S. population are diagnosed celiacs, whereas 18 percent of the consumers actually buy products tagged as gluten-free. Hence, there was a large gap between the number of people who really need to stick to a gluten-free diet and those who actually buy gluten-free products.
Share of different gluten-free target groups in the United States in 2012
Share of respondents
People with diagnosed celiac disease0.1%
People with celiac disease (incl. undiagnosed cases)1%
People with wheat/gluten intolerance6.5%
People who, for whatever reason, buy gluten-free products18%
Loading statistic...
You need to log in to download this statistic
Register for free
Already a member?
Log in
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

December 2012

Region

United States

Survey time period

August 2012

Special properties

Consumers

Supplementary notes

The original source neither provide freely accessible information according to the number of conducted interviews nor the type of survey.

U.S. gluten free target market 2012: percentage of different consumer groups
This statistic shows the results of a consumer survey conducted by Packaged Facts in August 2012. People were asked if they suffer from celiac disease or wheat/gluten intolerance and if they buy gluten-free products. The results indicated that only 0.1 percent of the U.S. population are diagnosed celiacs, whereas 18 percent of the consumers actually buy products tagged as gluten-free. Hence, there was a large gap between the number of people who really need to stick to a gluten-free diet and those who actually buy gluten-free products.
Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Statistics on "Free-from foods in the United Kingdom (UK)"
  • Overview
The most important statistics
  • Gluten-free
  • Dairy-free
  • Consumer insights
  • Allergies and intolerances
Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.