TV and online video advertising use in the United States in October 2012

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Share of brands
Use TV ads only77%
Use online video23%
Use online video and TV ads12%
Use online video only11%

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The statistic presents the use of TV and online video ads in the United States in October 2012. Among the 4,100 brands advertising through either of the channels, 12 percent advertised using both TV and online video ads.
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Release date
December 2012
United States
Survey time period
October 2012
Special properties
among brands advertising through either channel

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