This timeline presents the share of mobile in advertising spending in the United States from 2015 to 2021. The source projected that mobile advertising would account for 32 percent of all media ad spending in 2018 in the U.S. Here you can find a full media split for the U.S.
Share of mobile in advertising spending in the United States from 2015 to 2021
includes classified, display (banners and other, rich media and video), email, lead generation, messaging-based and search advertising; ad spending on tablets is included
Supplementary notes
* Forecast. Figures prior to 2016 come from previous publications.
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eMarketer. (March 15, 2016). Share of mobile in advertising spending in the United States from 2015 to 2021 [Graph]. In Statista. Retrieved January 26, 2020, from https://www.statista.com/statistics/248992/share-of-mobile-in-advertising-spending-in-the-us/
eMarketer. "Share of mobile in advertising spending in the United States from 2015 to 2021." Chart. March 15, 2016. Statista. Accessed January 26, 2020. https://www.statista.com/statistics/248992/share-of-mobile-in-advertising-spending-in-the-us/
eMarketer. (2016). Share of mobile in advertising spending in the United States from 2015 to 2021. Statista. Statista Inc.. Accessed: January 26, 2020. https://www.statista.com/statistics/248992/share-of-mobile-in-advertising-spending-in-the-us/
eMarketer. "Share of Mobile in Advertising Spending in The United States from 2015 to 2021." Statista, Statista Inc., 15 Mar 2016, https://www.statista.com/statistics/248992/share-of-mobile-in-advertising-spending-in-the-us/
eMarketer, Share of mobile in advertising spending in the United States from 2015 to 2021 Statista, https://www.statista.com/statistics/248992/share-of-mobile-in-advertising-spending-in-the-us/ (last visited January 26, 2020)
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