U.S. retail market sales 2015/2020, by store type

The statistic shows retail sales in the United States in 2015, by format, and provides a forecast for 2020. In 2015, about 216.28 billion U.S. dollars were generated through the supercenter channel.

Retail sales in the United States in 2015 and 2020, by store format (in billion U.S. dollars)*

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Release date

October 2016


United States

Survey time period


Supplementary notes

Figures were rounded to provide a better understanding of the statistic.
Grocery and consumable sales.
** Forecast.
*** Does not include gasoline sales.
Traditional supermarkets: Stores offering a full line of groceries, meat, and produce with at least $2 million in annual sales and up to 15% of their sales in GM/ HBC. These stores typically carry anywhere from 15,000 to 60,000 SKUs (depending on the size of the store), and may offer a service deli, a service bakery, and/or a pharmacy.
Fresh Format: Different from traditional supermarkets and traditional natural food stores, fresh stores emphasize perishables and offer centerstore assortments that differ from those of traditional retailers—especially in the areas of ethnic, natural, and organic, e.g., Whole Foods, The Fresh Market, and some independents.
Limited-Assortment Store: A low-priced grocery store that offers a limited assortment of center-store and perishable items (fewer than 2,000), e.g., Aldi, Trader Joe’s, and Save-A-Lot.
Super Warehouse: A high-volume hybrid of a large Traditional Supermarket and a Warehouse store. Super Warehouse stores typically offer a full range of service departments, perishables, and reduced prices, e.g., Cub Foods, Food 4 Less, and Smart & Final.
Other (SMALL GROCERY): A small corner grocery store that carries a limited selection of staples and other convenience goods. These stores generate less than $2 million in business annually.
Convenience Store (W/ GAS): A small, higher-margin store that offers an edited selection of staple groceries, non-foods, and other convenience food items, e.g., ready-to-heat and ready-to-eat foods. The Convenience Store with Gas format includes only Convenience Stores that sell gasoline, e.g., ExxonMobil (On the Run), AM/ PM, etc.
Convenience store (W/O GAS): Small, higher-margin convenience stores that don’t sell gas and offer an edited selection of staple groceries, non-foods, and other convenience food items, e.g., ready-to-heat and readyto- eat foods. Stores such as 7-Eleven without gasoline pumps are included.
Wholesale Club: A membership retail/wholesale hybrid with a varied selection and limited variety of products presented in a warehouse-type environment. These ~120,000 square-foot stores have 60% to 70% GM/HBC and a grocery line dedicated to large sizes and bulk sales. Memberships include both business accounts and consumer groups, e.g., Sam’s Club, Costco, and BJ’s.
Supercenters: A hybrid of a large Traditional Supermarket and a Mass Merchandiser. Supercenters offer a wide variety of food, as well as non-food merchandise. These stores average more than 170,000 square feet and typically devote as much as 40% of the space to grocery items, e.g., Walmart Supercenter, SuperTarget, Meijer, and Kroger Marketplace stores.
Dollar Stores: A small store format that traditionally sold staples and knickknacks, but now sells food and consumable items at aggressive price points that account for at least 20%, and up to 66%, of their volume, e.g., Dollar General, Dollar Tree, and Family Dollar.
Drug: A prescription-based drug store that generates 20% or more of its total sales from consumables, general merchandise, and seasonal items. This channel includes major chain drug stores such as Walgreens and CVS, but does not include stores/chains, e.g., The Medicine Shoppe that sell prescriptions almost exclusively.

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