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Online holiday booking in China in 2012, by distribution channels

Online holiday booking market in China in the first quarter of 2012, by distribution channels

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Release date

May 2012



Survey time period

Quarter 1, 2012

Supplementary notes

China's online holiday booking market includes major online travel agencies, direct selling of travel companies, direct selling of online plattforms.
The online holiday booking market revenue is the total value of holiday booking through PC internet, mobile phones, call center and other electronic channels.

The data was estimated according to the financial statements published by enterprises, interviews related to the industry, and iResearch statistical forecast model.

Percentage points exceeding 100 percent are likely due to rounding.

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