Consumer survey: consumer electronics purchased direct from store 2012, by country

This graph shows the share of respondents worldwide who purchased consumer electronics direct from a retailer/physical store in the 12 months preceding September 2011. According to the survey, 61 percent of respondents from China purchased consumer electronics at a retailer.

In the last 12 months, where did you make your consumer electronics purchases?

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Release date

August 2012



Survey time period

September 2011

Number of respondents

10,000 respondents

Age group

18 years and older

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

The 2012 Consumer Electronics Report is based on a September 2011 survey of more than 10,000 consumers across 10 countries. The countries include; Brazil, China, France, Germany, India, Japan, Russia, South Africa, Sweden, and the United States. 1,000 respondents were surveyed in each country.

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