Consumer survey: where consumer electronics were purchased 2011

In the last 12 months, where did you make your consumer electronics purchases?

by Statista Research Department, last edited Aug 31, 2012
Consumer survey: where consumer electronics were purchased 2011 This statistic shows where survey respondents purchased consumer electronics products in the 12 months preceding September 2011. During the survey, 23 percent of respondents stated they had made their purchases at a manufacturer's branded store.
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In the last 12 months, where did you make your consumer electronics purchases?

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Share of respondents
Physical store - consumer electronics store (i.e., specialized store carrying many brands)51%
Physical store - other (e.g. supermarket, department store, general merchandise store)24%
Physical store - manufacturer's branded store (e.g., Apple store, Sony store)23%
Physical store - communications service provider store (e.g., AT&T)18%
Online - eCommerce website (e.g., Amazon, eBay, overstock.com)18%
Online - consumer electronics retailer website (e.g., bestbuy.com)14%
Online - manufacturer's website (e.g., apple.com)9%
Online - other retailer website (e.g., walmart.com)8%
Online - communication service provider (e.g., verizon.com)6%
Share of respondents
Physical store - consumer electronics store (i.e., specialized store carrying many brands)51%
Physical store - other (e.g. supermarket, department store, general merchandise store)24%
Physical store - manufacturer's branded store (e.g., Apple store, Sony store)23%
Physical store - communications service provider store (e.g., AT&T)18%
Online - eCommerce website (e.g., Amazon, eBay, overstock.com)18%
Online - consumer electronics retailer website (e.g., bestbuy.com)14%
Online - manufacturer's website (e.g., apple.com)9%
Online - other retailer website (e.g., walmart.com)8%
Online - communication service provider (e.g., verizon.com)6%
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by Statista Research Department, last edited Aug 31, 2012
This statistic shows where survey respondents purchased consumer electronics products in the 12 months preceding September 2011. During the survey, 23 percent of respondents stated they had made their purchases at a manufacturer's branded store.
Show more
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