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U.S. millennial mothers: expectations of digital ads 2014

The graph shows what millennial mothers in the United States expected of digital advertising as of December 2014. According to Babycenter, 62 percent of mothers aged 18 to 32 stated they were more likely to pay attention to an ad that used humor.

What kind of digital ads are you most likely to pay attention to?

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Release date

February 2015


United States

Survey time period

November 3 to December 21, 2014

Age group


Special properties

pregnant women or mothers with children up to 8-years-old

Supplementary notes

Original question: "Advertisers have different ways of making digital ads noticeable. Which of these ads are most likely to get your attention?"
The source does not provide information on the type of survey used or the number of respondents.

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Statistics on "Millennials in the U.S.: media & marketing"

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