Expectations of brands among Hispanic mothers in the United States in 2012

The graph shows which characteristics of brands were important to Hispanic mothers in the United States in 2012. According to BabyCenter, 35 percent of Hispanic mothers in the U.S. considered einvironmental consiousness one of the most important characteristics for a brand.

What are the most important characteristics of brands that speak to you?

Share of respondents
Good value62%
Products use natural/wholesome ingredients49%
Recommended by friends36%
Environmentally consious35%
Recommended by experts33%
Products that simplify my life31%
Supports organizations that are important to me12%
Loading statistic...
You need to log in to download this statistic
Register for free
Already a member?
Log in
Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

June 2012

Region

United States

Survey time period

2012

Number of respondents

n = 381 (see further comments)

Age group

8-19 years

Special properties

pregnant women or mothers with children up to 7-years-old

Method of interview

Online survey

Supplementary notes

Hispanic mothers (expectant women or mothers with kids up to 7 years old, recruited in English and Spanish): n = 381 (132 were English speaking and 249 preferred Spanish or were bilingual).

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Hispanics in the U.S. Part I"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.