Hispanic mothers: expectations of brands in the U.S. 2012

The graph shows which characteristics of brands were important to Hispanic mothers in the United States in 2012. According to BabyCenter, 35 percent of Hispanic mothers in the U.S. considered einvironmental consiousness one of the most important characteristics for a brand.

What are the most important characteristics of brands that speak to you?

Characteristic	Share of respondents
Good value	62%
Products use natural/wholesome ingredients	49%
Recommended by friends	36%
Environmentally consious	35%
Recommended by experts	33%
Products that simplify my life	31%
Supports organizations that are important to me	12%

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Release date

June 2012

More information

Region

United States

Survey time period

2012

Number of respondents

n = 381 (see further comments)

Age group

8-19 years

Special properties

pregnant women or mothers with children up to 7-years-old

Method of interview

Online survey

Supplementary notes

Hispanic mothers (expectant women or mothers with kids up to 7 years old, recruited in English and Spanish): n = 381 (132 were English speaking and 249 preferred Spanish or were bilingual).

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