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Share of coffee drinking consumers in the United States in 2018, by age group

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Coffee drinking U.S. consumers by age group 2018 This statistic shows the results of an online survey conducted by the National Coffee Association (NCA) from January 9 to January 23, 2018. U.S. survey respondents were asked what kind of beverages they have drunk during the past day. The survey revealed that coffee penetration among U.S. consumers aged between 60 years and older was 72 percent. The hot drinks market in the United States was valued at 17.78 billion U.S. dollars in 2016.
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Share of coffee drinkers
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Share of coffee drinkers
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Description Source More information
This statistic shows the results of an online survey conducted by the National Coffee Association (NCA) from January 9 to January 23, 2018. U.S. survey respondents were asked what kind of beverages they have drunk during the past day. The survey revealed that coffee penetration among U.S. consumers aged between 60 years and older was 72 percent. The hot drinks market in the United States was valued at 17.78 billion U.S. dollars in 2016.
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Release date
March 2018
Region
United States
Survey time period
January 9 to January 23, 2018
Number of respondents
2,737 respondents
Age group
18 years and older*
Special properties
both males and females, who consumed a beverage other than tap water the day prior to being interviewed
Method of interview
Online survey
Supplementary notes
The original question ran as follows:' What did you drink yesterday during each of the following times? This may include any beverage that you drank at home or outside your home and may have come in a cup, can or bottle.'
Base: Total sample aged 18+ – 2018; 18-24 (n=380), 25-39 (n=762), 40-59 (n=928), 60+ (n=667)
* Please find further information on the used methodology on page 7 of the publication.

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