About This Statistic
This statistic shows the results of an online survey conducted by the National Coffee Association (NCA) from January 11 to January 26, 2016. U.S. survey respondents were asked what kind of beverages they have drunk during the past day. The survey revealed that coffee penetration among U.S. consumers aged between 60 years and older was 64 percent.
The hot drinks market in the United States was valued at 17.78 billion U.S. dollars in 2016.