Number of Nike stores globally 2009-2023

As of May 31, 2023, Nike operated a total of 1,032 retail stores throughout the entire world, which is 14 stores less than the previous financial year. The number of Nike stores in the United States amounted to nearly 370 in that year.

Nike’s history

U.S.-based Nike is the world leader in athletic footwear and apparel. The company, which is traded as NKE on the New York Stock Exchange, has acquired several footwear and apparel companies over its history, such as Cole Haan, Bauer Hockey, Converse, Hurley International, Starter, and Umbro. On top of that, the Nike swoosh is one of the most recognized logos, as well as one of the most reputable athletic sponsors in the world. Despite a recent dip in 2020, likely due to the effects of the COVID-19 pandemic, Nike’s revenue has increased steadily year-on-year.

Nike versus adidas

With both companies having instantly recognizable logos globally, Nike and adidas are driving growth in the worldwide sportswear and athletic apparel markets. One can look at a number of indicators to see who is winning in the war of the retail giants. With a simple brand comparison of Nike and adidas, it is clear that Nike is the overall frontrunner, with a brand value of some 50 billion U.S. dollars. In comparison, adidas was valued at approximately 16 billion U.S. dollars. Globally, Nike’s share of the sportswear and sporting goods market is much larger than that of adidas, however, both Nike and adidas far exceed all other competitors.