Importance of dual revenue in mobile publishing in the U.S. in 2009 and 2012

The graph depicts the share of newspaper and magazines publishers who thought that mobile content should generate revenue through advertising as well as circulation in the United States in 2009 and 2012. In 2009, 52 percent of publishers stated they thought dual revenue streams were important in mobile publishing.

Share of publishers who believed in importance of dual revenue* streams from their mobile segment in 2009 and 2012

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Release date

December 2012


United States

Survey time period

October 8 to 26, 2012

Number of respondents

n = 210

Special properties

magazine and newspaper publishers

Method of interview

Online panel

Supplementary notes

* Advertising revenue and circulation revenue.

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Statistics on "Mobile advertising and marketing in the U.S."

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