This statistic presents data on the number of Netflix streaming subscribers in the United States from the third quarter of 2011 to the fourth quarter of 2018. In the fourth quarter of 2018, Netflix had 60.55 million U.S. subscribers. The subscriber base in the United States accounts for almost half of Netflix's worldwide streaming subscriber base, as the global number in the third quarter of 2018 stood at 87.9 million.
Furthermore, as the number of streaming subscribers in the United States has grown, the number of DVD subscribers has sharply declined. At the beginning of 2012, this number stood at over 10 million, but it fell below 3 million for the first time in the second quarter of 2018, and as of the fourth quarter of 2018 the figure stands at 2.73 million.
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Number of Netflix streaming subscribers in the U.S. 2011-2018
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Number of Netflix streaming subscribers in the United States from 3rd quarter 2011 to 4th quarter 2018 (in millions)
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This statistic presents data on the number of Netflix streaming subscribers in the United States from the third quarter of 2011 to the fourth quarter of 2018. In the fourth quarter of 2018, Netflix had 60.55 million U.S. subscribers. The subscriber base in the United States accounts for almost half of Netflix's worldwide streaming subscriber base, as the global number in the third quarter of 2018 stood at 87.9 million.
Furthermore, as the number of streaming subscribers in the United States has grown, the number of DVD subscribers has sharply declined. At the beginning of 2012, this number stood at over 10 million, but it fell below 3 million for the first time in the second quarter of 2018, and as of the fourth quarter of 2018 the figure stands at 2.73 million.
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This statistic presents data on the number of Netflix streaming subscribers in the United States from the third quarter of 2011 to the fourth quarter of 2018. In the fourth quarter of 2018, Netflix had 60.55 million U.S. subscribers. The subscriber base in the United States accounts for almost half of Netflix's worldwide streaming subscriber base, as the global number in the third quarter of 2018 stood at 87.9 million.
Furthermore, as the number of streaming subscribers in the United States has grown, the number of DVD subscribers has sharply declined. At the beginning of 2012, this number stood at over 10 million, but it fell below 3 million for the first time in the second quarter of 2018, and as of the fourth quarter of 2018 the figure stands at 2.73 million.
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- Release date
- January 2019
- Region
- United States
- Survey time period
- Q3 2011 to Q3 2018
- Supplementary notes
- Figures have been rounded.
More information
- Region
- United States
- Survey time period
- Q3 2011 to Q3 2018
- Supplementary notes
- Figures have been rounded.
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Statistics on "Netflix"
- Global overview
The most important statistics
- Online video revenue worldwide from 2016 to 2027 (in billion U.S. dollars)Global online video revenue 2016-2027
- Annual programming spend of selected TV companies worldwide in 2017 (in billion U.S. dollars)Programming expenditure by TV networks worldwide 2017
- Number of subscription video on demand (SVoD) households worldwide from 2018 to 2022 (in millions)Number of SVOD households worldwide 2018-2022
- Share of subscription video-on-demand (SVoD)-only households worldwide from 1st quarter 2017 to 3rd quarter 2018Share of SVoD only households worldwide 2017-2018
- Netflix's annual revenue from 2002 to 2017 (in million U.S. dollars)Netflix's annual revenue 2002-2017
- Netflix's net income from 2000 to 2017 (in million U.S. dollars)Netflix: net income 2000-2017
- Revenue generated by Netflix from 1st quarter 2011 to 4th quarter 2018 (in million U.S. dollars)Netflix's revenue Q1 2011- Q4 2018
- Net income generated by Netflix from 1st quarter 2011 to 4th quarter 2018 (in million U.S. dollars)Netflix's net income Q1 2011 - Q4 2018
- U.S. financial data
The most important statistics
- Number of Netflix streaming subscribers in the United States from 3rd quarter 2011 to 4th quarter 2018 (in millions)Number of Netflix streaming subscribers in the U.S. 2011-2018
- Estimated streaming revenues of Netflix in the United States from 2008 to 2020 (in million U.S. dollars)Netflix: streaming revenues in the U.S. 2008-2020
- Revenue generated by Netflix with subscription video on demand (SVoD) services in North America in 2016 and 2021 (in billion U.S. dollars)Netflix SVoD revenue in North America 2016-2021
- Share of Netflix original content in the United States as of September 2018, by genreNetflix original content in the U.S. by genre 2018
- U.S. user data
The most important statistics
- Most popular video streaming services in the United States as of July 2018, by monthly average users (in millions)Leading U.S. video streaming services 2018, by monthly average users
- Most popular video streaming services in the United States as of July 2018, by sessions per user per monthLeading U.S. video streaming services 2018, by sessions per user per month
- Most popular video streaming services in the United States as of July 2018, by mobile only users (in millions)Leading U.S. video streaming services 2018, by mobile only users
- Share of consumers who have a subscription to an on-demand video service in the United States in 2017Streaming service usage in the U.S. 2017
- Share of video streaming service users who only subscribe to that service in the United States as of September 2017Video streaming service loyalty in the U.S. 2017
- Share of total OTT viewing hours in the United States as of April 2017, by streaming service (in hours)Streaming services share of total OTT viewing in the U.S. 2017
- Share of consumers who subscribe to selected video streaming services in the United States as of September 2017Video streaming service penetration rate in the U.S. 2017
- Share of internet users who used Netflix in the United States in 2018, by ageInternet users who used Netflix in the U.S. 2018, by age
- Canada overview
The most important statistics
- Estimated streaming revenues of Netflix in Canada from 2010 to 2020 (in million U.S. dollars)Netflix: streaming revenues in Canada 2010-2020
- Number of Netflix users in Canada from 2017 to 2022 (in millions)Number of Netflix users Canada 2017-2022
- Number of Netflix subscribers in Canada from 2017 to 2023 (in millions)Number of Netflix subscribers in Canada 2017-2023
- Percentage of Netflix subscribers in Canada from 2014 to 2016, by regionNetflix reach in Canada 2014-2016, by region
- Percentage of consumers in Canada who subscribed to Netflix from 2014 to 2016, by age groupShare of Canadians subscribing to Netflix 2014-2016, by age
- Penetration rate of Netflix subscribers in Canada from 2012 to 2017, by subscriber's languageCanada Netflix subscriber penetration 2012-2017, by language
- Own content
The most important statistics
- Share of Netflix content available worldwide from 2016 to 2018, by content typeShare of Netflix content available globally by type 2018
- Number of original content titles produced by Netflix worldwide from 2012 to 2017 Original content titles on Netflix worldwide 2012-2017
- Number of hours of original content produced by Netflix worldwide from 2012 to 2017 (in hours)Original content hours on Netflix worldwide 2012-2017
- Video content budget of Netflix worldwide from 2013 to 2019 (in billion U.S. dollars)Netflix global video content budget 2019
- Amount of content available on Netflix in selected countries as of January 2016, by content typeNetflix content availability 2016, by country
- Number of titles available on Netflix in the United States in 2010 and 2018, by content typeNumber of titles available on Netflix in the U.S. 2018, by type
- Number of nominations and wins for Netflix original programs at the Primetime Emmy Awards from 2013 to 2018Emmy Awards: number of Netflix nominations and wins 2013-2018
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Colombia: number of Netflix subscribers 2011-2020
- Number of Netflix paying streaming subscribers 2014, by country
- Argentina: number of Netflix subscribers 2011-2020
- Latin America: number of Netflix subscribers 2017-2023
- Asia-Pacific: number of Netflix subscribers 2015, by country
- Mexico: number of Netflix subscribers 2011-2020
- Net subscriber additions of Netflix worldwide 2014-2016
- Leading video on demand providers in Germany in 2016
- TV program consumption behavior in the United Kingdom (UK) as of March 2018
- Online film and series streaming penetration 2012-2013, by type
- Consumer revenues for video on-demand (VoD) services in Switzerland 2011-2017
- Consumer revenues for video on-demand (VoD) services in Ireland 2011-2017
- Consumer revenues for video on-demand (VoD) services in Greece 2011-2017
- Consumer revenues for video on-demand (VoD) services in Hungary 2011-2017
- Consumer spending on online VoD film in Belgium 2009-2013
- Forecast of Digital Media users by segment in Switzerland 2017-2023
- Italy: internet connection used for online videos 2014
- Netherlands: influence on online video viewing 2014
- India: monthly number of online videos 2014, by age group
- Norway: level of attention paid to online videos 2014
Studies
- Video on demand in Europe
- Video on demand in the Netherlands
- Video on demand in Italy
- Subscription video on demand in Sweden
- Subscription video on demand market in the U.S.
- Netflix in the Netherlands
- Netflix
- Netflix in Europe
- Pay TV in Europe
- Home video in the Netherlands
- Digital video market in Germany
- Hulu
- Cord-cutting in the U.S.
- Amazon Prime Video
- The State of Online Video 2018
Statistics on the topic
Free statistics
- Share of time spent watching Netflix worldwide in 2017, by device
- Share of Netflix registrations worldwide in 2017, by device
- Most popular video streaming services in the United States as of July 2018, by monthly average users (in millions)
- Most popular video streaming services in the United States as of July 2018, by sessions per user per month
- Most popular video streaming services in the United States as of July 2018, by mobile only users (in millions)
- Share of consumers with an active Netflix subscription in the United States as of February 2017, by age group
- Share of TV households with a Netflix subscription in the United States in 2011 and 2017
- Number of Netflix subscribers in Canada from 2017 to 2023 (in millions)
- Percentage of Netflix subscribers in Canada from 2014 to 2016, by region
- Number of nominations and wins for Netflix original programs at the Primetime Emmy Awards from 2013 to 2018
- Average number of online videos viewed per viewer in India as of July 2014, by age group
Premium Statistics
- Online video revenue worldwide from 2016 to 2027 (in billion U.S. dollars)
- Annual programming spend of selected TV companies worldwide in 2017 (in billion U.S. dollars)
- Number of subscription video on demand (SVoD) households worldwide from 2018 to 2022 (in millions)
- Share of subscription video-on-demand (SVoD)-only households worldwide from 1st quarter 2017 to 3rd quarter 2018
- Netflix's annual revenue from 2002 to 2017 (in million U.S. dollars)
- Netflix's net income from 2000 to 2017 (in million U.S. dollars)
- Revenue generated by Netflix from 1st quarter 2011 to 4th quarter 2018 (in million U.S. dollars)
- Net income generated by Netflix from 1st quarter 2011 to 4th quarter 2018 (in million U.S. dollars)
- Netflix subscription revenue worldwide in 2010 and 2020 (in billion U.S. dollars)
- Netflix`s average revenue per streaming customer worldwide from 3rd quarter 2012 to 3rd quarter 2017
- Netflix's average programming costs per streaming customer worldwide from 3rd quarter 2012 to 3rd quarter 2017
- Number of Netflix streaming subscribers worldwide from 3rd quarter 2011 to 4th quarter 2018 (in millions)
- Number of Netflix subscribers worldwide from 2017 to 2023, by region (in millions)
- Number of Netflix subscribers worldwide in selected countries in 2023 (in millions)
- Number of households subscribing to Netflix worldwide from 2010 to 2020 (in millions)
- Number of Netflix subscribers from 2011 to 2017, by type (in millions)
- Share of internet users who use Netflix worldwide as of 2nd quarter 2017, by region
- Number of hours of content on Netflix worldwide as of January 2017, by country of production (in 1,000 hours)
- Number of hours of content available on Netflix worldwide as of January 2017, by country of distribution (in 1,000 hours)
- Netflix's streaming content obligations from 2010 to 2017, by type (in million U.S. dollars)
- Leading Netflix markets worldwide in July 2018
- Number of Netflix employees from 2015 to 2017, by type
- Number of Netflix streaming subscribers in the United States from 3rd quarter 2011 to 4th quarter 2018 (in millions)
- Estimated streaming revenues of Netflix in the United States from 2008 to 2020 (in million U.S. dollars)
- Revenue generated by Netflix with subscription video on demand (SVoD) services in North America in 2016 and 2021 (in billion U.S. dollars)
- Share of Netflix original content in the United States as of September 2018, by genre
- Share of consumers who have a subscription to an on-demand video service in the United States in 2017
- Share of video streaming service users who only subscribe to that service in the United States as of September 2017
- Share of total OTT viewing hours in the United States as of April 2017, by streaming service (in hours)
- Share of consumers who subscribe to selected video streaming services in the United States as of September 2017
- Share of internet users who used Netflix in the United States in 2018, by age
- Share of adults with a Netflix subscription in the United States as of December 2018
- Share of consumers with an active Netflix subscription in the United States as of February 2017, by gender
- Number of Netflix DVD subscribers in the United States from 3rd quarter 2011 to 4th quarter 2018 (in millions)
- Share of Netflix subscribers among VoD users in the United States in 2018, by age group
- Monthly time spent watching selected online streaming services among streaming-only households in the United States as of April 2017 (in hours)
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- Estimated streaming revenues of Netflix in Canada from 2010 to 2020 (in million U.S. dollars)
- Number of Netflix users in Canada from 2017 to 2022 (in millions)
- Percentage of consumers in Canada who subscribed to Netflix from 2014 to 2016, by age group
- Penetration rate of Netflix subscribers in Canada from 2012 to 2017, by subscriber's language
- Share of Netflix content available worldwide from 2016 to 2018, by content type
- Number of original content titles produced by Netflix worldwide from 2012 to 2017
- Number of hours of original content produced by Netflix worldwide from 2012 to 2017 (in hours)
- Video content budget of Netflix worldwide from 2013 to 2019 (in billion U.S. dollars)
- Amount of content available on Netflix in selected countries as of January 2016, by content type
- Number of titles available on Netflix in the United States in 2010 and 2018, by content type
- Content most enjoyed on Netflix in the United States as of September 2017
- Share of consumers who believe Netflix is the service with the best original programming in the United States from 2014 to 2018
- Perspectives on the importance of Netflix original shows when deciding whether to keep using Netflix among users in the United States as of January 2018
- Number of Netflix paying streaming subscribers in Colombia from 2011 to 2020 (in 1,000s)
- Number of Netflix paying streaming subscribers in selected countries in 3rd quarter 2014 (in 1,000s)
- Number of Netflix paying streaming subscribers in Argentina from 2011 to 2020 (in 1,000s)
- Number of Netflix streaming subscribers in Latin America in 2017, 2018 and 2023 (in millions)
- Number of Netflix subscribers in selected countries in the Asia-Pacific region as of December 2015 (in 1,000s)
- Number of Netflix paying streaming subscribers in Mexico from 2011 to 2020 (in 1,000s)
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- Consumer revenues for on-demand audiovisual services in Switzerland from 2011 to 2017 (in million euros)
- Consumer revenues for on-demand audiovisual services in Ireland from 2011 to 2017 (in million euros)
- Consumer revenues for on-demand audiovisual services in Greece from 2011 to 2017 (in million euros)
- Consumer revenues for on-demand audiovisual services in Hungary from 2011 to 2017 (in million euros)
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- Forecast of Digital Media users by segment in Switzerland from 2017 to 2023 (in million)
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