Quarterly Netflix paid streaming subscribers in the U.S. and Canada 2013-2022

Netflix reported 74.3 million paid streaming subscribers across the United States and Canada in the fourth quarter of 2022. This marked a decline of about one million compared with the same quarter of the previous year.

Why is Netflix losing subscribers?

The EMEA (Europe, the Middle East, and Africa) region is Netflix's top-performing market in terms of subscribers surpassing North America in the third quarter of 2022 for the first time. The company reported losing an estimated one million users worldwide in the second quarter of 2022, with the number of Netflix users standing at approximately 223 million that quarter. But why are audiences canceling their subscriptions? One reason for the unprecedented drop in account holders is Netflix's monthly fee, which has been increasing rapidly over the past few years. On top of that, viewers have also voiced criticism over Netflix's cancellation of popular shows and its lack of big movie franchises.

What are audiences watching?

Netflix's vast content library offers anything from reality TV to Hollywood blockbusters, with shows and movies delivered in many different languages. As of late 2022, European countries such as Slovakia, Bulgaria, and Lithuania boasted the largest content catalogs on Netflix at around seven to eight thousand titles each. In the U.S., where audiences could choose from approximately six thousand titles, "Criminal Minds" and "Grey's Anatomy" ranked among the most popular streaming series on Netflix in 2021. As of 2022, fan favorites "The Crown" and "Stranger Things" were the most expensive Netflix original series, with production costs of 13 and 30 million U.S. dollars per episode, respectively.