Although the commercial revenue stream was the largest source of revenue for Juventus FC in 2020/2020 this was largely the result of reductions in the alternative revenue streams due to the impact of the COVID19 containment measures. In 2020/2021, the football club earned approximately 237 million euros from domestic and international competitions broadcasting, more than twice of what they earned in 2011/2012. The second biggest revenue stream was commercial – sponsorships and merchandising. In 2020/2021 it amounted to 188.7 million euros.
20 Clubs to consistently play in Serie A since 2004
Serie A is the highest national football league in Italy and among the most popular first division football leagues in Europe. In 2017/2018, Serie A ranked fourth in match attendance with a total of 9.4 million attendees.
Juventus FC had the highest market value among Serie A teams.
In 2022, Juventus was estimated at 553.4 million euros in market value. It was followed by Inter Milan and SSC Napoli with 528.9 million euros and 493.85 million euros respectively. During the 2020/2021 football season, Juventus paid the highest average annual salary to its’ clubs players out of all teams in the Serie A with an average of roughly 10.11 million U.S. dollars. The team has been holding the first position as a highest paying club for the past three years. In 2019/2020, it was followed by Roma and Internazionale which paid its players an average of 4.49 million U.S. dollars and 4.08 million U.S. dollars respectively.
Juventus Football Club revenue by stream from 2008/09 to 2020/21
(in million euros)
Matchday revenue is largely derived from gate receipts (including season tickets and memberships). Broadcast revenue includes revenue from both domestic and international competitions. Commercial revenue includes sponsorship and merchandising revenue.
Revenue excludes player transfer fees, VAT and other sales related taxes.
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Deloitte. (March 22, 2022). Juventus Football Club revenue by stream from 2008/09 to 2020/21 (in million euros) [Graph]. In Statista. Retrieved May 21, 2022, from https://www.statista.com/statistics/251160/revenue-of-juventus-turin-by-stream/
Deloitte. "Juventus Football Club revenue by stream from 2008/09 to 2020/21 (in million euros)." Chart. March 22, 2022. Statista. Accessed May 21, 2022. https://www.statista.com/statistics/251160/revenue-of-juventus-turin-by-stream/
Deloitte. (2022). Juventus Football Club revenue by stream from 2008/09 to 2020/21 (in million euros). Statista. Statista Inc.. Accessed: May 21, 2022. https://www.statista.com/statistics/251160/revenue-of-juventus-turin-by-stream/
Deloitte. "Juventus Football Club Revenue by Stream from 2008/09 to 2020/21 (in Million Euros)." Statista, Statista Inc., 22 Mar 2022, https://www.statista.com/statistics/251160/revenue-of-juventus-turin-by-stream/
Deloitte, Juventus Football Club revenue by stream from 2008/09 to 2020/21 (in million euros) Statista, https://www.statista.com/statistics/251160/revenue-of-juventus-turin-by-stream/ (last visited May 21, 2022)