Juventus FC revenue by stream 2018/19

The broadcasting revenue stream is the largest source of revenue for Juventus FC. In 2018/2019, the football club earned approximately 208.5 million euros from domestic and international competitions broadcasting, more than twice of what they earned in 2011/2012. The second biggest revenue stream was commercial – sponsorships and merchandising. In 2018/2019 it amounted to 185.6 million euros.

20 Clubs to consistently play in Serie A since 2004

   Serie A is the highest national football league in Italy and among the most popular first division football leagues in Europe. In 2017/2018, Serie A ranked fourth in match attendance with a total of 9.4 million attendees.

Juventus FC had the highest market value among Serie A teams.

   In 2019, Juventus was estimated at 782.5 million euros in market value. It was followed by SSC Napoli with 563 million euros and FC Internazionale with 557.4 million euros. During the 2018/2019 football season, Juventus paid the highest average annual salary to its’ clubs players out of all teams in the Serie A with an average of roughly 8.85 million U.S. dollars. The team has been holding the first position as a highest paying club for the past three years. In 2018/2019, it was followed by Internazionale and Milan which payed its players an average of 4.88 million U.S. dollars and 4.67 million U.S. dollars.

Juventus Football Club revenue by stream from 2008/09 to 2018/19

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Release date

January 2020



Survey time period

2008/09 to 2018/19

Supplementary notes

Matchday revenue is largely derived from gate receipts (including season tickets and memberships). Broadcast revenue includes revenue from both domestic and international competitions. Commercial revenue includes sponsorship and merchandising revenue.
Revenue excludes player transfer fees, VAT and other sales related taxes.

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