Juventus FC revenue by stream 2019/20

Although the commercial revenue stream was the largest source of revenue for Juventus FC in 2019/2020 this was largely the result of reductions in the alternative revenue streams due to the impact of the COVID19 containment measures. In 2018/2019, the football club earned approximately 208.5 million euros from domestic and international competitions broadcasting, more than twice of what they earned in 2011/2012. The second biggest revenue stream was commercial – sponsorships and merchandising. In 2018/2019 it amounted to 185.6 million euros.

20 Clubs to consistently play in Serie A since 2004

   Serie A is the highest national football league in Italy and among the most popular first division football leagues in Europe. In 2017/2018, Serie A ranked fourth in match attendance with a total of 9.4 million attendees.

Juventus FC had the highest market value among Serie A teams.

   In 2019, Juventus was estimated at 782.5 million euros in market value. It was followed by SSC Napoli with 563 million euros and FC Internazionale with 557.4 million euros. During the 2018/2019 football season, Juventus paid the highest average annual salary to its’ clubs players out of all teams in the Serie A with an average of roughly 8.85 million U.S. dollars. The team has been holding the first position as a highest paying club for the past three years. In 2018/2019, it was followed by Internazionale and Milan which payed its players an average of 4.88 million U.S. dollars and 4.67 million U.S. dollars.