Number of pay TV households in the U.S. 2013-2023

As of August 2019, the number of pay TV households in the United States stood at 86.5 million, and forecasts show that this figure will likely drop further over the next few years and amount to less than 73 million in the year 2023. Pay TV providers have struggled to hang on to their customers as online streaming services have begun to take over, even threatening major players like Comcast. In fact, Comcast has itself ventured into the world of video streaming to offset pay TV subscriber losses, along with several other competitors like AT&T who have also launched their own services.