Facebook's average revenue per user as of 4th quarter 2016, by region (in U.S. dollars)

Facebook: average revenue per user 2011-2016, by region This statistic shows Facebook's average revenue per user as of the fourth quarter of 2016, sorted by global region. In the most recently reported period, Facebook's ARPU in Asia Pacific was 2.07 U.S. dollars. The social network's advertising revenue in 2016 was 26.89 billion U.S. dollars. The social network generates the majority of its revenues via social media marketing and advertising - in 2016, Facebook's ad revenues amounted to 26.88 billion U.S. dollars. Almost all of Facebook's ad revenue is generated via mobile - a staggering 97 percent in 2016.
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WorldwideU.S. and CanadaEuropeAsia Pacific
Q4 '111.383.21.60.56
Q4 '121.544.081.710.69
Q4 '132.146.032.610.95
Q4 '142.8193.451.27
Q4 '153.7313.74.561.6
Q4 '164.8319.815.982.07
WorldwideU.S. and CanadaEuropeAsia Pacific
Q4 '111.383.21.60.56
Q4 '121.544.081.710.69
Q4 '132.146.032.610.95
Q4 '142.8193.451.27
Q4 '153.7313.74.561.6
Q4 '164.8319.815.982.07

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This statistic shows Facebook's average revenue per user as of the fourth quarter of 2016, sorted by global region. In the most recently reported period, Facebook's ARPU in Asia Pacific was 2.07 U.S. dollars. The social network's advertising revenue in 2016 was 26.89 billion U.S. dollars. The social network generates the majority of its revenues via social media marketing and advertising - in 2016, Facebook's ad revenues amounted to 26.88 billion U.S. dollars. Almost all of Facebook's ad revenue is generated via mobile - a staggering 97 percent in 2016.
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Release date
February 2017
Region
Worldwide
Survey time period
4th quarters 2011 to 2016
Supplementary notes
Revenue by user geography is geographically apportioned based on Facebook's estimation of the geographic location of our users when they perform a revenue-generating activity.
As from 2014, the region Asia was renamed into Asia Pacific.

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