Facebook: average revenue per user 2011-2018, by region

Facebook's average revenue per user as of 4th quarter 2018, by region (in U.S. dollars)

Facebook: average revenue per user 2011-2018, by region This statistic shows Facebook's average revenue per user as of the fourth quarter of 2018, sorted by global region. In the most recently reported period, Facebook's ARPU in Asia Pacific was 2.96 U.S. dollars. The social network's advertising revenue in 2018 was 55 billion U.S. dollars. The social network generates the majority of its revenues via social media marketing and advertising. Almost all of Facebook's ad revenue is generated via mobile - a staggering 97 percent in 2016.
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Facebook's average revenue per user as of 4th quarter 2018, by region (in U.S. dollars)

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WorldwideU.S. and CanadaEuropeAsia Pacific
Q4 '187.3734.8610.982.96
Q4 '176.1826.768.862.54
Q4 '164.8319.815.982.07
Q4 '153.7313.74.561.6
Q4 '142.8193.451.27
Q4 '132.146.032.610.95
Q4 '121.544.081.710.69
Q4 '111.383.21.60.56
WorldwideU.S. and CanadaEuropeAsia Pacific
Q4 '187.3734.8610.982.96
Q4 '176.1826.768.862.54
Q4 '164.8319.815.982.07
Q4 '153.7313.74.561.6
Q4 '142.8193.451.27
Q4 '132.146.032.610.95
Q4 '121.544.081.710.69
Q4 '111.383.21.60.56
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This statistic shows Facebook's average revenue per user as of the fourth quarter of 2018, sorted by global region. In the most recently reported period, Facebook's ARPU in Asia Pacific was 2.96 U.S. dollars. The social network's advertising revenue in 2018 was 55 billion U.S. dollars. The social network generates the majority of its revenues via social media marketing and advertising. Almost all of Facebook's ad revenue is generated via mobile - a staggering 97 percent in 2016.
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Release date
January 2019
Region
Worldwide
Survey time period
Q4 2011 to 2018
Supplementary notes
Revenue by user geography is geographically apportioned based on Facebook's estimation of the geographic location of our users when they perform a revenue-generating activity.
As from 2014, the region Asia was renamed into Asia Pacific.
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