About This Statistic
This statistic shows Facebook's average revenue per user as of the fourth quarter of 2016, sorted by global region. In the most recently reported period, Facebook's ARPU in Asia Pacific was 2.07 U.S. dollars. The social network's advertising revenue in 2016 was 26.89 billion U.S. dollars. The social network generates the majority of its revenues via social media marketing and advertising - in 2016, Facebook's ad revenues amounted to 26.88 billion U.S. dollars. Almost all of Facebook's ad revenue is generated via mobile - a staggering 97 percent in 2016.