Facebook: average revenue per user 2011-2019, by region

Facebook’s efforts to monetize its users have vastly differing results across global regions. In the fourth quarter of 2019, Facebook's average revenue per user (ARPU) in Asia Pacific was 3.57 U.S. dollars. This result pales in comparison to the combined U.S. and Canada market, where Facebook’s APRU amounted to 41.41 U.S. dollars.

Facebook revenue

Facebook accumulated an impressive 55 billion U.S. dollars in annual ad revenues in 2018. The social network generates the majority of its revenues via social media marketing and advertising. Almost all of Facebook's ad revenue is generated via mobile – a staggering 92 percent in 2018. Facebook is the biggest social media platform worldwide and the platform’s annual revenue growth in 2018 amounted to 37 percent. Despite Facebook’s impressive growth, the company still lags behind other online companies in terms of total revenue. The company stated in its 2018 10K filing that it was dependent on the retention and engagement of its users, which has become increasingly difficult in the North American market.

Facebook usage concerns in North America

With various user data controversies such as the Cambridge Analytics scandal in early spring, Facebook had a tumultuous 2018. A significant portion of U.S. Facebook users have come to rethink their Facebook usage. An April 2018 survey of adults in the United States that almost a third of respondents planned on using Facebook much less in the future. It is estimated that the average daily time spent on Facebook will stagnate at around 38 to 37 minutes per day. In comparison, Facebook-owned photo sharing app Instagram is projected to increase daily user engagement to 29 daily minutes in 2021.

Facebook's average revenue per user as of 4th quarter 2019, by region

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Release date

January 2020



Survey time period

Q4 2011 to 2019

Supplementary notes

Revenue by user geography is geographically apportioned based on Facebook's estimation of the geographic location of our users when they perform a revenue-generating activity.
As from 2014, the region Asia was renamed into Asia Pacific.

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