Company departments responsible for content marketing worlwide of of August 2012

The graph provides information on departments within an organisation typically responsible for content marketing according to in-house marketers and agency marketers worldwide in August 2012. During the Econsultancy survey, six percent of in-house marketers stated that PR or communications typically owned content marketing in their companies.

Which department within your / client organisation(s) typically owns content marketing?

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Sources

Release date

January 2013

Region

Worldwide

Survey time period

July and August 2012

Number of respondents

n = 1,013 (in-house respondents: n = 563; agency respondents: n = 450)

Method of interview

Online survey

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