Metrics used to measure performance among publishers worldwide as of August 2012

The graph depicts the matrics used by publishers to measure performance and engagement with their web poperties worldwide as of August 2012. During the Econsultancy survey, 71 percent of responding marketers working for publishers stated they used page views as a means for measuring performance.

Which metrics do you use to measure performance and engagement with your web property?

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Sources

Release date

January 2013

Region

Worldwide

Survey time period

July and August 2012

Number of respondents

n = 49 marketers working for publishers

Method of interview

Online survey

Supplementary notes

Multiple answers were possible

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Statistics on "Content marketing"

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