Most trusted sources for product information in the U.S. in 2016

The statistic shows the most trusted source for accurate product information according to internet users in the United States in 2016, sorted by generation. During the survey, 40 percent of Millennial respondents aged 18 to 35 said they trusted online reviewers to provide accurate product information.

Most trusted sources for accurate product information according to internet users in the United States in 2016, by generation

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Sources

Release date

January 2017

Region

United States

Survey time period

May 2016

Special properties

among those who purchased consumer goods in the past 12 months

Supplementary notes

The source does not provide survey information (number of respodents or type of survey used).

Numbers may not add up to 100% due to rounding.

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Statistics on "U.S. online grocery shopping consumer behavior"

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