The statistic shows the most trusted source for accurate product information according to internet users in the United States in 2016, sorted by generation. During the survey, 40 percent of Millennial respondents aged 18 to 35 said they trusted online reviewers to provide accurate product information.
Most trusted sources for accurate product information according to internet users in the United States in 2016, by generation
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 USD $39 USD / Month *
in the first 12 months
Professional Account
Full access
Corporate solution including all features.
* Prices do not include sales tax.
Statistics on U.S. online grocery shopping consumer behavior
Overview
5
- Premium Statistic U.S. e-commerce sales of food and drink 2017-2022*
- Premium Statistic Online grocery spending share change in the United States from 2018 to 2019
- Premium Statistic Top online grocery retailers among U.S. consumers 2018
- Premium Statistic Most popular subscription service categories in the U.S. 2018
- Premium Statistic Grocery app user growth in the United States from 2017 to 2022
Usage
8
- Premium Statistic Frequency of purchasing packaged food or drink online among U.S. consumers 2018
- Premium Statistic Online purchase volume of packaged food or drink among U.S. consumers 2018
- Premium Statistic Number of banners shopped by online grocery shoppers in the U.S. 2019, by frequency
- Premium Statistic Number of channels shopped by online grocery shoppers in the U.S. 2019, by frequency
- Premium Statistic Online share of grocery shoppers' spend in the U.S. in 2019, by shopping frequency
- Premium Statistic Weekly online grocery spend of shoppers U.S. 2019, by shopping frequency
- Premium Statistic Weekly in-store grocery spend of online shoppers U.S. 2019, by shopping frequency
- Premium Statistic Return rate of online ordered groceries by U.S. consumers 2018
Demographics
6
- Premium Statistic U.S. Millennials and Generation Zers who have used online-only grocers 2015-2019
- Premium Statistic U.S. Gen X shoppers who have used an online channel for groceries 2015-2019
- Premium Statistic U.S. Baby Boomer shoppers who have used an online channel for groceries 2015-2019
- Premium Statistic U.S. Mature shoppers who have used an online channel for groceries 2015-2018
- Premium Statistic Frequency of online grocery shopping among Mature consumers in the U.S. 2017-19
- Premium Statistic Impact of grocery store delivery on convenience store retail U.S. 2018
Preferences and aversions
8
- Premium Statistic Grocery shopping by type in the U.S. 2022
- Premium Statistic Groceries & beverages purchased online by category in the U.S. 2022
- Premium Statistic Factors influencing U.S. consumers to buy groceries online 2017
- Premium Statistic Reasons for not buying groceries online U.S. 2018
- Premium Statistic Preferred grocery items to buy online 2018
- Premium Statistic Reasons for purchasing packaged food or drink online among U.S. consumers 2018
- Premium Statistic Good presentation of groceries in an online shop for U.S. consumers 2018
- Premium Statistic Main reasons U.S. consumers like click-and-collect services 2017
Further related statistics
10
- U.S. consumers opinions of companies' content campaigns 2015
- Multi-device shopping usage worldwide 2015
- U.S. consumer content viewing experience importance 2015
- Influence marketing: U.S. consumer trust in online content 2015, by source
- U.S. consumers perception of online content authenticity 2015
- U.S. relevance of ship from store option 2014, by product category
- Mexico: most popular online shopping categories 2020
- Leading online-only shopping items in Japan 2021
- Finland: preferred consumer product information sources 2013
- Number of webtoon artists South Korea 2015-2021
Further Content: You might find this interesting as well
Statistics
- U.S. consumers opinions of companies' content campaigns 2015
- Multi-device shopping usage worldwide 2015
- U.S. consumer content viewing experience importance 2015
- Influence marketing: U.S. consumer trust in online content 2015, by source
- U.S. consumers perception of online content authenticity 2015
- U.S. relevance of ship from store option 2014, by product category
- Mexico: most popular online shopping categories 2020
- Leading online-only shopping items in Japan 2021
- Finland: preferred consumer product information sources 2013
- Number of webtoon artists South Korea 2015-2021
eMarketer. (January 3, 2017). Most trusted sources for accurate product information according to internet users in the United States in 2016, by generation [Graph]. In Statista. Retrieved January 31, 2023, from https://www.statista.com/statistics/251456/content-online-shoppers-trust-when-researching-products-in-the-us/
eMarketer. "Most trusted sources for accurate product information according to internet users in the United States in 2016, by generation." Chart. January 3, 2017. Statista. Accessed January 31, 2023. https://www.statista.com/statistics/251456/content-online-shoppers-trust-when-researching-products-in-the-us/
eMarketer. (2017). Most trusted sources for accurate product information according to internet users in the United States in 2016, by generation. Statista. Statista Inc.. Accessed: January 31, 2023. https://www.statista.com/statistics/251456/content-online-shoppers-trust-when-researching-products-in-the-us/
eMarketer. "Most Trusted Sources for Accurate Product Information According to Internet Users in The United States in 2016, by Generation." Statista, Statista Inc., 3 Jan 2017, https://www.statista.com/statistics/251456/content-online-shoppers-trust-when-researching-products-in-the-us/
eMarketer, Most trusted sources for accurate product information according to internet users in the United States in 2016, by generation Statista, https://www.statista.com/statistics/251456/content-online-shoppers-trust-when-researching-products-in-the-us/ (last visited January 31, 2023)
Most trusted sources for accurate product information according to internet users in the United States in 2016, by generation [Graph], eMarketer, January 3, 2017. [Online]. Available: https://www.statista.com/statistics/251456/content-online-shoppers-trust-when-researching-products-in-the-us/