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Share of U.S. consumers learning about brands via social networks as of Nov. 2012

The statistic shows the share of U.S. consumers learning about brands via social networks as of November 2012. During the survey it was found that 42 percent of respondents with a high household income informed themselves about brands and products using social networks.

Share of U.S. consumers learning about brands via social networks as of November 2012

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Source

Release date

February 2013

Region

United States

Survey time period

November 6 to 20, 2012

Number of respondents

n = 500

Age group

18-64 years

Method of interview

Online survey

Supplementary notes

HHI stands for household income.

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Statistics on "Social media usage in the United Kingdom (UK)"

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