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Consumers' reasons for grocery shopping online (products only available online) in the United States in 2012

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U.S. consumers' reasons for buying groceries online (products available online) 2012 This statistic shows the results of a survey conducted in January 2012. U.S. consumers were asked about the reasons why they shop for groceries online. Some 47 percent of survey respondents indicated that the convenience of home delivery is an important driver for them to do their grocery shopping online.
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Description Source More information
This statistic shows the results of a survey conducted in January 2012. U.S. consumers were asked about the reasons why they shop for groceries online. Some 47 percent of survey respondents indicated that the convenience of home delivery is an important driver for them to do their grocery shopping online.
Show more
Release date
May 2012
Region
United States
Survey time period
January 2012
Number of respondents
900 respondents
Age group
18 years and older
Special properties
U.S. consumers, who already purchased groceries online or intended to do so
Method of interview
Online survey
Supplementary notes
Generelly included in the survey were consumers who shopped within the last two weeks and who have primary or equally shared responsibility for grocery shopping.

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