U.S. reasons for e-grocery shopping (items only online)

This statistic shows the results of a survey conducted in January 2012. U.S. consumers were asked about the reasons why they shop for groceries online. Some 47 percent of survey respondents indicated that the convenience of home delivery is an important driver for them to do their grocery shopping online.

Consumers' reasons for grocery shopping online (products only available online) in the United States in 2012

Characteristic	Percentage of respondents
Convenience of home shopping	57%
Convenience of home delivery	47%
Wider selection	44%
Availability of new items	11%

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Release date

May 2012

More information

Region

United States

Survey time period

January 2012

Number of respondents

900 respondents

Age group

18 years and older

Special properties

U.S. consumers, who already purchased groceries online or intended to do so

Method of interview

Online survey

Supplementary notes

Generelly included in the survey were consumers who shopped within the last two weeks and who have primary or equally shared responsibility for grocery shopping.

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