Barefoot wine was originally produced by the company Barefoot Cellars, in Modesto, California. The brand was first marketed in 1986 as a low-priced wine with a casual image. In 2005, the winemaker was purchased by E&J Gallo Winery.
Barefoot wine is not only competitive in table wine but in the sparkling wine category as well. Barefoot Bubbly was the fourth top selling brand in 2018, with over 91 million dollars in sales. Barefoot is a low-priced wine, with most of its brands priced under 15 dollars. This price category comprises the vast majority of wine sales in the United States but also has the lowest sales growth of all price tiers.