Use of VoD services among pay TV subscribers in North America in 2012

The chart presents data on the use of video on demand services in North America as of October 2012. According to Digitalsmiths, 61 percent of pay TV subscribers did not use their pay TV provider's VoD search function at that time.

Use of VoD services among pay TV subscribers in North America as of October 2012

Share of respondents who...
...say that their pay TV provider does not recommend TV shows or movies to them87%
...say it is cheaper to use over-the-top services rather than pay TV providers' own offerings63%
...do not use their pay TV provider's VoD search function61%
...say they would use their pay TV provider's VoD search function if it were easier to navigate57%
...use an OTT service such as Netflix50%
...say using OTT services if of greater convenience than using pay TV providers' own offerings43%
...say that OTT services have a better selection than pay TV providers' own offerings33%
...say it is easier to find what you are looking for using OTT services than using pay TV providers' own offerings28%
...order at least one VoD movie per month22%
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Source

Release date

October 2012

Region

North America

Survey time period

October 2012

Number of respondents

n = 2,000 pay TV subscribers

Supplementary notes

The source does not provide information about the type of survey used.
The source does not provide a date of survey. The date provided is the publication date.
VoD stands for video on demand, OTT stands for over-the-top.

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