The statistic presents a distribution of various radio formats' audience by age in the United States in 2018. According to the data, 30.77 percent of 'all talk' format listeners were over 65 years of age in 2018.
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Distribution of U.S. radio formats audience in 2018, by age
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Audience of various radio formats in the United States in 2018, by age
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The statistic presents a distribution of various radio formats' audience by age in the United States in 2018. According to the data, 30.77 percent of 'all talk' format listeners were over 65 years of age in 2018.
| Age group | 18-24 | 25-34 | 35-44 | 45-54 | 55-64 | 65+ |
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| Age group | 18-24 | 25-34 | 35-44 | 45-54 | 55-64 | 65+ |
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Description
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The statistic presents a distribution of various radio formats' audience by age in the United States in 2018. According to the data, 30.77 percent of 'all talk' format listeners were over 65 years of age in 2018.
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- Release date
- January 2019
- Region
- United States
- Survey time period
- December 2018
- Age group
- 18 years and older
- Supplementary notes
- Audience Composition based on Total Week Cume, Adults 18+ (may not add to 100% due to rounding)
More information
- Region
- United States
- Survey time period
- December 2018
- Age group
- 18 years and older
- Supplementary notes
- Audience Composition based on Total Week Cume, Adults 18+ (may not add to 100% due to rounding)
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Radio in the U.S.
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Statistics on "Radio in the U.S."
- Overview of the market
The most important statistics
- Number of commercial radio stations in the United States from 1952 to 2018Number of commercial radio stations in the U.S. from 1952 to 2018
- Number of establishments* in the broadcasting industry in the United States from 2007 to 2016, by sectorNumber of establishments in the U.S. broadcasting industry 2007-2016, by sector
- Radio station revenues in the United States from 2006 to 2017, by source (in billion U.S. dollars)Radio station revenues in the U.S. 2006-2017, by source
- Estimated revenue of radio broadcasters in the United States from 2005 to 2017 (in billion U.S. dollars)Revenue of U.S. radio broadcasters 2005-2017
- Estimated expenses of U.S. radio broadcasters from 2007 to 2017 (in billion U.S. dollars)Expenses of U.S. radio broadcasters 2007-2017
- Estimated revenue generated by radio stations in the United States from 2010 to 2017, by source (in million U.S. dollars)Radio stations revenue in the U.S. 2010-2017, by source
- Revenue of local public radio stations in the United States from 2008 to 2016 (in million U.S. dollars)Local public radio station revenue in the U.S. 2008-2016
- Audience share of news/talk radio stations in the United States in January and September from 2014 to 2018News/talk radio audience share in the U.S. 2014-2018
- Market leaders
The most important statistics
- Leading radio stations in the United States in 2017, by revenue (in million U.S. dollars)Highest-revenue radio stations in the U.S. 2017
- Leading radio stations in the United States as of July 2017, by unique weekly listeners (in millions)Leading radio stations in the U.S. 2017, by listeners
- Leading online radio companies in the United States in September 2018, by average active sessionsLeading online radio companies in the U.S. 2018, by active sessions
- Leading radio stations in New York in December 2018, by ratingsMost popular radio stations in New York 2018
- Number of radio stations owned by iHeartMedia in the United States from 2014 to 2017Number of radio stations owned by iHeartMedia in the U.S. 2014-2017
- Revenue generated by iHeartMedia, Inc. from 2011 to 2017 (in billion U.S. dollars)iHeartMedia revenue 2011-2017
- Content & reach
The most important statistics
- Leading radio formats in the United States as of January 2019, by number of stationsLeading radio formats in the U.S. in 2019, by number of stations
- Audience of various radio formats in the United States in 2018, by ageDistribution of U.S. radio formats audience in 2018, by age
- Weekly radio reach in the United States in 2018, by age and genderRadio reach in the U.S. in 2018, by age and gender
- Weekly radio reach in the United States in March 2018, by time of day and genderRadio reach in the U.S. in 2018, by time of day and gender
- Weekly radio reach among Hispanics in the United States in March 2018, by age and genderRadio reach among Hispanics in the U.S. in 2018, by age and gender
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The most important statistics
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- Average daily time spent listening to the radio per adult in the United States from 1st quarter 2015 to 1st quarter 2018 (in minutes)U.S. media use: time spent listening to the radio 2015-2018
- Weekly time spent listening to the radio in the United States as of March 2018, by age and gender (in minutes)Weekly time spent listening to the radio in the U.S. in 2018, by age and gender
- Radio use among high income adults in the United States in March 2018, by genderRadio use among high income adults in the U.S. in 2018, by gender
- Distribution of digital radio listening in the United States in September 2016, by channelDigital radio listening distribution in the U.S. 2016, by channel
- Number of weekly national radio listeners in the United States from 2012 to 2018, by ethnicity (in millions)Number of radio listeners in the U.S. 2013-2018, by ethnicity
- Advertising
The most important statistics
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- Radio advertising spending in the United States from 2012 to 2022 (in billion U.S. dollars)Radio ad spend in the U.S. 2012-2022
- Radio advertising spending in the United States from 2010 to 2021, by type (in million U.S. dollars)Radio ad spend in the U.S. 2010-2021, by type
- Leading radio advertisers in the United States in 2017, by ad spend (in million U.S. dollars)Largest radio advertisers in the U.S. 2017
- Advertising spending of ten largest radio advertising industries in the United States in 2017 (in million U.S. dollars)Leading radio advertising industries in the U.S. 2017
- Leading direct response (DR) radio advertising brands in the United States in 4th quarter 2017, by spending (in thousand U.S. dollars)Leading direct response (DR) radio ad brands in the U.S. 2017, by spend
- Distribution of direct response (DR) radio advertising spending in the United States in 4th quarter 2017, by platformDistribution of direct response (DR) radio ad spend in the U.S. 2017, by platform
- Perceived level of marketing and digital knowledge of radio sellers in the United States as of February 2017Radio ad sellers' marketing and digital knowledge in the U.S. 2017
- Digital and online radio
The most important statistics
- Distribution of internet radio listening in the United States as of spring 2017, by age groupOnline radio listening in the U.S. 2017, by age
- Share of monthly online radio listeners in the United States from 2000 to 2018Share of online radio listeners in the U.S. 2000-2018
- Weekly time spent with online radio in the United States from 2008 to 2018 (in minutes)Weekly time spent with online radio in the U.S. 2008-2018
- Monthly online radio reach in the United States in 2018, by ageOnline radio reach in the U.S. 2018, by age
- Leading online radio companies in the United States in September 2018, by average active sessionsLeading online radio companies in the U.S. 2018, by active sessions
- Number of Sirius XM Holdings' subscribers in the United States from 1st quarter 2011 to 4th quarter 2018 (in millions)Number of Sirius XM Holdings' subscribers in the U.S. Q1 2011 - Q4 2018
- Share of Pandora users in the United States from 2011 to 2018Share of Pandora users in the U.S. 2011-2018
- Share of iHeartRadio users in the United States in 2018Share of iHeartRadio users in the U.S. 2018
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- Estimated revenue of radio broadcasters in the United States from 2005 to 2017 (in billion U.S. dollars)
- Estimated expenses of U.S. radio broadcasters from 2007 to 2017 (in billion U.S. dollars)
- Estimated revenue generated by radio stations in the United States from 2010 to 2017, by source (in million U.S. dollars)
- Revenue of local public radio stations in the United States from 2008 to 2016 (in million U.S. dollars)
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- Weekly radio reach in the United States in 2018, by age and gender
- Weekly radio reach in the United States in March 2018, by time of day and gender
- Weekly radio reach among Hispanics in the United States in March 2018, by age and gender
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- Change in the average number of radio listeners in the United States in September 2018, by format
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