It has been forecast that, in 2020, more than one third (33.4 percent) of internet users in Latin America will have purchased products online. By 2022, this figure is expected to grow to nearly 35 percent, reaching over 176 million digital buyers.
Digital buyer penetration in Latin America from 2017 to 2022
* Figures from this year on are forecasts.
Internet users who have made at least one purchase via any digital channel within the calendar year, including online, mobile and tablet purchases.
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eMarketer. (August 14, 2018). Digital buyer penetration in Latin America from 2017 to 2022 [Graph]. In Statista. Retrieved February 11, 2025, from https://www.statista.com/statistics/252402/digital-buyer-penetration-in-latin-america/?__sso_cookie_checker=failed
eMarketer. "Digital buyer penetration in Latin America from 2017 to 2022." Chart. August 14, 2018. Statista. Accessed February 11, 2025. https://www.statista.com/statistics/252402/digital-buyer-penetration-in-latin-america/?__sso_cookie_checker=failed
eMarketer. (2018). Digital buyer penetration in Latin America from 2017 to 2022. Statista. Statista Inc.. Accessed: February 11, 2025. https://www.statista.com/statistics/252402/digital-buyer-penetration-in-latin-america/?__sso_cookie_checker=failed
eMarketer. "Digital Buyer Penetration in Latin America from 2017 to 2022." Statista, Statista Inc., 14 Aug 2018, https://www.statista.com/statistics/252402/digital-buyer-penetration-in-latin-america/?__sso_cookie_checker=failed
eMarketer, Digital buyer penetration in Latin America from 2017 to 2022 Statista, https://www.statista.com/statistics/252402/digital-buyer-penetration-in-latin-america/?__sso_cookie_checker=failed (last visited February 11, 2025)
Digital buyer penetration in Latin America from 2017 to 2022 [Graph], eMarketer, August 14, 2018. [Online]. Available: https://www.statista.com/statistics/252402/digital-buyer-penetration-in-latin-america/?__sso_cookie_checker=failed