Radio reach among car buyers and leasers in the U.S. in 2016, by ethnicity
The statistic above shows the weekly radio reach among car buyers and leasers in the United States as of April 2016, broken down by ethnicity. According to the data, 94 percent of African-Americans whose household planned to buy or lease a new SUV in the next twelve months listened to the radio at least once a week as of April 2016.
