Radio reach among financial services customers in the U.S. in 2016, by ethnicity

The statistic above shows the weekly radio reach among financial services customers in the United States as of April 2016, broken down by ethnicity. According to the data, 92 percent of African-Americans whose household used a savings account listened to the radio on weekly basis as of April 2016.

Weekly radio reach among financial services customers in the United States as of April 2016, by ethnicity

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Source

Release date

June 2017

Region

United States

Survey time period

February 2015 - April 2016

Age group

18 years and older

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